Strategic Marketing Manager

Reports to: VP of Sales and Marketing Classification: Salaried/Exempt Department: Sales and Marketing Location: MPP Wide SUMMARY A strategic marketing manager is responsible for planning and implementing marketing strategies to increase sales and establish brand consistency for a company. This position owns both strategy and execution, requiring a strong balance of planning, cross-functional collaboration, and hands-on implementation across digital marketing, content, events, and brand initiatives. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Partner with the sales team and business leads to drive and accelerate strategic marketing initiatives that support revenue growth and pipeline development. Work closely with engineering, product development, and sales to build product, material, and system application understanding and translate into customer-facing campaigns and messaging. Engage with business development, business insights, and strategic marketing to execute market research initiatives around customer needs and product validation. Collaborate with functional teams to ensure the successful development and implementation of customer-facing promotions. Maintains the standardized branding of the company logo, letterhead, presentations, internal and external templates. Own and maintain the MPP website, including content updates, landing pages, and performance tracking. Coordinate with external partners on SEO, paid advertising, or technical website support. Lead content development and collateral creation, including presentations, blogs, one-pagers, case studies, sales enablement, and digital assets. Drive Lead generation efforts across digital channels, trade shows, and campaigns, and support lead handoff to sales. Manage end-to-end trade show strategy and execution, including strategy, message, collaterally, logistics and lead generation. Bachelor’s degree in Marketing, Communications, or related field Minimum 5+ years of experience as a marketing strategist, marketing manager, or similar role Experience managing cross-functional project teams and external vendors Willingness to travel 15% (trade shows, customer sites, plant tours) Creative thinker and data-driven Proven track record of project management and strong attention to detail Experience with graphic design (Canva, Adobe Suites) In-depth knowledge of CRM software and content management systems (HubSpot) Excellent communication skills, both verbal and written Effective leadership skills