Revenue Marketing Manager

We’re seeking a Revenue Marketing Manager to drive pipeline generation, progression, and conversion across priority segments, with clear accountability for revenue impact.This role sits at the intersection of Marketing, Sales, and RevOps, partnering with AEs, BDRs, and Customer Success to accelerate deals and improve funnel performance. You’ll blend strategy and execution, using data, automation, and AI to build scalable, repeatable revenue programs.Major Responsibilities: Own marketing contribution to pipeline creation, progression, and revenue outcomes across target segmentsIdentify and prioritize high-value accounts, active opportunities, and revenue-critical segmentsPlan and execute integrated campaigns (ABM, lifecycle, outbound support, paid media)Partner with Sales and RevOps to align pipeline targets, coverage, and prioritizationAnalyze funnel performance (Lead → Meeting → Opportunity → Close) and optimize conversion rates and pipeline velocityIdentify and address conversion gaps across messaging, targeting, channel mix, and follow-up strategiesSupport deal acceleration through targeted campaigns, pipeline reactivation, and account-specific programsExecute multi-channel campaigns across email, paid media, web, and outbound channelsLeverage AI and automation tools to scale campaign development, testing, and executionOwn campaign messaging, targeting strategy, and performance outcomesMeasure pipeline contribution, campaign performance, and revenue impact using attribution toolsAnalyze channel effectiveness and optimize marketing investments based on ROI insightsCollaborate with Product Marketing, Demand Generation, Brand/Content, RevOps, and Sales teams to align on execution and revenue goalsEducation & Experience: 4–6+ years of experience in B2B SaaS, DaaS, or revenue-focused marketing rolesProven experience contributing to pipeline generation and measurable revenue outcomesStrong understanding of B2B sales cycles, buying groups, and funnel dynamicsExperience partnering with Sales teams (AEs/BDRs)Experience with account-based marketing (ABM), lifecycle marketing, or pipeline acceleration programsExposure to expansion, cross-sell, or customer marketing initiativesFamiliarity with intent or signal-based marketing approachesExperience using Salesforce (CRM), HubSpot (marketing automation), Marketo Measure (attribution/analytics), and Demandbase (ABM/account intelligence)Proficiency with Google Workspace and SlackLightcast is a global leader in labor market insights with our headquarters located in Moscow, ID (US) and other offices in the United Kingdom, Europe, and India. We work with partners across six continents to help drive economic prosperity and mobility by providing the insights needed to build and develop our people, our institutions and companies, and our communities.Lightcast is proud to be an equal opportunity workplace and does not discriminate on the basis of federally protected statuses. Lightcast has always been, and always will be, committed to diversity of thought and unique perspectives. We seek dynamic professionals from all backgrounds to join our teams, and we encourage our employees to bring their authentic, original, and best selves to work.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.