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Martech Testing Lead (AEM)

Martech Testing Lead - AEM
Duration: 6-12 MonthsLocation: Remote 8+ years of Quality Assurance and Testing experience.
  • 5+ years leading enterprise-scale testing programs.
  • Strong experience in Adobe Experience Cloud platforms.
  • Experience with: o Adobe Experience Manager (AEM) o Adobe Campaign Classic / Campaign v8 o Adobe Experience Platform (AEP) o RTCDP o Adobe Journey Optimizer o Offer Decisioning o Adobe Analytics / CJA
  • Strong understanding of: o Customer journeys o Audience segmentation o Marketing automationo Personalization o Customer data platforms
  • Experience with: o SQL o APIs o Data validation o ETL testing o Test management tools o Defect management toolsTest Strategy & Leadership
  • Create test plans, test approaches, test schedules, and release validation checkpoints.
  • Co-ordinate with other stakeholders to drive and close testing Adobe Campaign Testing
  • Validate campaign workflows and delivery processes.
  • Test Email, SMS, MMS, Push Notifications, and cross-channel communication programs.
  • Verify audience targeting and exclusion logic.
  • Validate personalization and dynamic content rendering. Adobe Experience Platform (AEP) & RTCDP Testing
  • Validate data ingestion processes from source systems.
  • Test XDM schema implementation and mapping accuracy.· Verify identity resolution and profile stitching processes.
  • Validate customer profile creation and updates. Adobe Journey Optimizer (AJO) Testing
  • Validate customer journey orchestration workflows.
  • Test event-triggered customer interactions.
  • Verify decision nodes and branching logic.
  • Validate real-time journey execution. Offer Decisioning Testing
  • Validate eligibility and prioritization rules.
  • Test decision strategies and ranking models.
  • Verify contextual offer delivery.
  • Validate suppression and frequency management logic. Integration Testing
  • Validate integrations among: o AEM o Adobe Campaign o AEP o AJO o Adobe Analytics o CRM platforms o CDPs o Data warehouses o APIs o External marketing system