Martech Testing Lead (AEM)
Martech Testing Lead - AEM
Duration:
6-12 MonthsLocation: Remote 8+ years of Quality Assurance and Testing experience.
- 5+ years leading enterprise-scale testing programs.
- Strong experience in Adobe Experience Cloud platforms.
- Experience with: o Adobe Experience Manager (AEM) o Adobe Campaign Classic / Campaign v8 o Adobe Experience Platform (AEP) o RTCDP o Adobe Journey Optimizer o Offer Decisioning o Adobe Analytics / CJA
- Strong understanding of: o Customer journeys o Audience segmentation o Marketing automationo Personalization o Customer data platforms
- Experience with: o SQL o APIs o Data validation o ETL testing o Test management tools o Defect management toolsTest Strategy & Leadership
- Create test plans, test approaches, test schedules, and release validation checkpoints.
- Co-ordinate with other stakeholders to drive and close testing Adobe Campaign Testing
- Validate campaign workflows and delivery processes.
- Test Email, SMS, MMS, Push Notifications, and cross-channel communication programs.
- Verify audience targeting and exclusion logic.
- Validate personalization and dynamic content rendering. Adobe Experience Platform (AEP) & RTCDP Testing
- Validate data ingestion processes from source systems.
- Test XDM schema implementation and mapping accuracy.· Verify identity resolution and profile stitching processes.
- Validate customer profile creation and updates. Adobe Journey Optimizer (AJO) Testing
- Validate customer journey orchestration workflows.
- Test event-triggered customer interactions.
- Verify decision nodes and branching logic.
- Validate real-time journey execution. Offer Decisioning Testing
- Validate eligibility and prioritization rules.
- Test decision strategies and ranking models.
- Verify contextual offer delivery.
- Validate suppression and frequency management logic. Integration Testing
- Validate integrations among: o AEM o Adobe Campaign o AEP o AJO o Adobe Analytics o CRM platforms o CDPs o Data warehouses o APIs o External marketing system