Senior Brand Manager

*THIS IS NOT A JOB WITH FORCEBRANDS**Must be based in Los Angeles OR open to relocating!What You’ll OwnLead the brand product line end-to-end, including P&L, innovation, retail execution, and brand strategyServe as the brand owner for the product line, operating as a GM within marketingOwn the annual plan and growth agenda across positioning, innovation, retail, and activationLeverage consumer insights, data, and market trends to identify opportunities and drive growthPartner cross-functionally (Sales, Product, Ops, Finance, Marketing) to execute key prioritiesOversee campaigns, packaging, innovation, and channel execution across retail environmentsGuide creative and commercial decisions to build brand equity and performanceSupport special projects and evolving portfolio needsKey MetricsBrand health and category competitivenessRevenue and gross profit deliveryVelocity across channelsConsumer retention and loyaltyPerformance of campaigns and innovationHousehold penetration and retail productivityIdeal Experience7+ years in CPG brand managementExperience owning a brand or business segment with P&L accountabilityStrong background in innovation, retail execution, syndicated data, and packagingUnderstanding of natural and conventional retail channelsExperience in indulgent or high-emotion categoriesProven ability to translate insights and data into growth strategiesComfortable in fast-paced, cross-functional environmentsPreferredMix of large/mid-sized CPG and startup/emerging brand experienceBackground in premium or high-velocity categoriesExperience across multiple product lines or portfolio strategy