Senior Digital Strategist

SearchSolutionsEnrollmentStudent SuccessBrandingInstitutional StrategyDigital AdvertisingCase StudiesOhio Wesleyan UniversityThe University of MississippiKettering UniversityFlorida Southern CollegeUniversity of Texas at TylerTaylor UniversitySee AllThe Senior Digital Strategist plans and strategically oversees the execution of paid search, display, streaming, and paid social media campaigns. They work closely with our entire Digital Marketing team on strategic oversight and relationship management of Carnegie’s higher education clients, with particular focus on our large, complex clients. This includes all aspects of our clients’ campaign execution, from proposal development and media plan creation to end-of-contract reporting and analysis.Duties and Responsibilities: Campaign Set Ups and ManagementArchitect complex, integrated digital strategies driven by our clients’ business marketing goals and objectives independently with little daily managerial oversight requiredIdentify digital business opportunities and design the media plan to drive an effective digital marketing strategy and sound tactical executionPrepare strategic, multichannel media plans/budgets for existing and potential new clients Oversee the execution of clients’ campaigns, ensuring goals are being met by working closely with platform specialists to continually optimize campaigns Reporting and AnalysisProvide in-depth monthly and ad-hoc reporting and analysis for clients using Google Analytics, Google Looker Studio, and platform reporting toolsAnalyze data in aggregate, identify short-term and long-term trends, and make thoughtful recommendations accordinglyClient InteractionFoster client-agency relationships through monthly strategy calls, acting as an expert partner for clients and advising on best practicesInternal TeamsKeep up-to-date on digital landscape trends, emerging platforms, and industry newsShow thought leadership through contributions to team meetings, including bringing forward ideas around process improvements, strategic testing, and ways to increase client satisfaction/campaign success Supervisory ResponsibilitiesSupervise client accounts led by junior and mid-level strategists for added support and mentorship, and to ensure a strong client relationship is maintained.Assist in training and onboarding new team members on processes and daily tasks as neededKnowledge/Skills/Abilities:Clear oral and written communication skills, both internally and externally; can confidently speak to and present on campaign performance with both clients and internal Digital team members Experience analyzing and reporting on data trends with a full understanding of digital marketing KPIs and success metricsExcellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphereExperience with Asana or other project management software tools a plusDemonstrated problem-solving skills, utilizing resources to work independently and troubleshoot arising issues before escalating to senior team membersDue to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basisPhysical requirement: Must be able to work at a computer for prolonged periodsCredentials and Experience:Bachelor’s degree required; Marketing/Advertising major or concentration preferred2 or more years of experience with digital media planning and/or execution of digital marketing campaignsExperience using and analyzing data visualization tools such as Google Looker Studio and Google AnalyticsDirect experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360 or other DSP requiredSome management experience preferredGoogle Ads and/or Google Analytics certifications a plusAbout CarnegieFor more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.Learn more about who we are, what we do, and what we care about.No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.