VP, Market Research (Remote or Hybrid)

Job DescriptionVP, Market Research (Remote or Hybrid)Research and Analytics Services | Method CommunicationsThe OpportunityThe Vice President of Research at Method Communications has deep expertise in qualitative, quantitative and secondary within the B2B technology space. They will be responsible for building and supporting a strong research practice and new service offerings and products to expand Method’s research practice area.They are responsible for growth and optimization of profitable research and insights or analytics practice and service offering within the agency.This role guides the agency on ways in which Method can expand and grow the research practice area. This role will lead business development and team development efforts in research. With a focus on increasing research-related revenue for the agency, this role will proactively meet with agency team leads, subject-matter specialists within the agency, and existing clients and prospective clients.Reporting to the COO, they will be a hands-on team member actively engaged in day-to-day work activities as well as responsible for the leadership and direction of client deliverables, and providing oversight on the work performed by other research team members. They are responsible for promoting and advancing the value of research and insights or analytics services internally and externally for Method. They will support, train, and mentor the team to deliver concierge service .As a member of Method’s Leadership Team, you will collaborate with People, Finance and Operations on internal agency initiatives including resource planning, training, organizational development and measurement against research/insights/analytics business goals.ResponsibilitiesAgency LeadershipLead a team of researchers, guiding strategy on projects and new servicesLead team development efforts by identifying and implementing process improvements, training and mentoring team members, and helping team members grow and expand their industry knowledge. Provide strategic guidance for clients and team leads on how Method’s research capabilities can support communication goals and broader business objectives. This includes consulting on topics or themes, targeting strategies, research methodology and other factors for consideration when building a go-to-market plan. Work collaboratively with marketing, thought leadership, analyst relations and PR specialist teams to develop insights, strategy, and promote research findings across multiple channels. Participate in agency leadership, providing input on decision-making issues affecting the agency – new business, best practices, client service and using data for strategic purposes Share knowledge with the agency and to our clients on research trends and approaches, and data and insights best practices and innovations to train the organization as we further expand our research, planning and insights service areas. Motivate and lead a high-performance research team; attract, recruit and retain team members; deliver constructive and clear feedback to ensure level requirements are metPromote Method’s research capabilities, successes and case studies within Method, acting as a champion for growth. Make recommendations on tools Method should invest in and expanded services offerings Method should consider. Support Method’s marketing efforts through strategic inclusion of insights in various external materials including award nominations, blogs, social media posts and bylinesDemonstrate and support Method’s Inclusion policy and practices, contributing to and building a culture built on respect, dignity, empathy, and inclusivity. This includes completing the required annual Inclusion training provided by Method. Account LeadershipOversee the design, management and execution of primary, secondary and digital analytics research projects. Advise clients and internal teams on optimal methodological approaches and techniques used by Method, timelines and data use best practicesResponsible for all research SOWs, contracts, research proposals and strategic briefs Responsible for pricing and scoping projects for profitability and managing project budgets and timelines and account staffing needs. Provide recommendations for research amplification and promotion, including paid, earned, social and owned media, along with internal communications, email marketing/lead gen, and thought leadership opportunities Business DevelopmentIdentify new opportunities for data and research projects across Method accounts and VCCP brands for revenue growth and expansion, with an emphasis on integrated marketing campaigns Develop new integrated research and analytics offerings, with a particular focus on qualitative research and advanced analytics offerings Manage new business pitches and project scopes, ensuring proposals are well researched, properly scoped and polished. Collaborates with practice area leads to set research-related revenue goals and track revenue throughout the year, keeping marketing leaders and finance apprised of new business projections and secured revenue. Expand personal/professional network in order to enhance the Method brand, grow our client and research project portfolio, and be able to offer better solutions to clients. Set research related revenue goals and track revenue throughout the year, keeping marketing leaders and finance apprised of new business projections and secured revenue. Proactively meet with agency team leads, existing clients and prospective clients to sell clients on utilizing integrated research campaigns to support communication and marketing goals. Provide support across departments/sectors and identifies new opportunities for data and analytics among current and potential clientsDevelop and maintain research “sales collateral” which focuses on outlining Method’s market research offering. These tools will support the agency to better understand our service offerings and provide the support needed to grow client accounts. Collaborate with agency partners in new business development and RFPs (e.g., drafting analytics & research approaches). Participate in new business pitches and project scoping, ensuring proposals are well researched, properly scoped and polished. What We’re Looking ForMinimum 10 years of relevant experience in market research, ideally with a large market research supplier and/or brand consultancy firm Entrepreneurial self-starter with experience building and/or leading a team of researchers Bachelor’s degree with relevant experienceA strategic thinker, collaborator, creative problem-solver. An articulate communicator who can synthesize complex data into actionable strategiesDeep network of data partnersProven track record in leading and overseeing a team of strategy, research, planning and analysis staffA data expert who can take research results and translate them into insights that provide the foundation for marketing strategiesExpertise in B2B marketing and branding strategy (company, content, portfolio, product positioning & messaging)Well-versed in brand studies, trackers, global market research, niche B2B sample audiences (especially business decision makers and technology professionals, mixed-modes, behavioral interviews and other non-survey data sources , and qualitative interviewing Ability to design primary research materials (questionnaires, discussion guides, report templates), manage data collection and analysis and prepare final, client-ready reportsProficiency with Microsoft Office Suite and familiarity with other analytics tools such as R, SPSS, SAS, XLSTAT, etc. Proficiency in communications, campaign & content planningAbility to work independently, self-directed, strong work ethic and adherence to deadlinesDemonstrated effective client management (internal or external) skills, including executive presence and presentation skills and ability to lead clients towards a balance of quality, budget and timing Adaptability and flexibility to pivot quickly in a fast-paced environment demonstrated by creative problem solving through unexpected client and market challenges Excellent communication, interpersonal, and organizational skills, including direct experience managing client expectations surrounding data that is unexpected or undesirable Collaborative, team-oriented individual with a big-picture mindset What’s it like to work here?Relationships are paramount to life at Method, and we invest heavily in building and maintaining relationships with clients, journalists and each other. We work hard to deliver incredible results for our clients. We encourage new ideas, and we always celebrate wins together – both for clients and our teams.Method is made up of an award-winning team. Not only does the agency win awards, our people are consistently recognized for their excellence. We believe that begins with the recognition they get internally. Our leadership invests significant resources into employee mental health, wellbeing, education and development — and we praise outstanding performance regularly.What’s in it for YOU?Flexible, remote workGenerous Vacation and Wellness Time accruals, two weeks of full office closure, paid holidays, and 2 floating holidaysCell phone and internet cost reimbursementEmployer paid Medical, Dental, and Vision InsuranceEmployer paid Health Savings Account (HSA) 401K Plan with Employer Match up to 4%Free Employee Assistance Program (EAP) offering three confidential, face-to-face counseling sessions per issue per yearPaid Family Leave $500 annual wellness stipend after 6 months of employment$1500 professional development stipend after 2 years of employment4 weeks of paid sabbatical after 5 years of employment Leadership development and virtual training opportunitiesSalary RangesWe believe all employees should be rewarded competitively and equitably, using practices that are simple and transparent. We’ve provided the following salary ranges for the locations we operate in below due to their state regulations. If your market is not listed below, your specific salary band will be discussed during the recruitment process. Final compensation for this role will be determined by a number of factors including candidate’s education, relevant work experience and geographic location.State of New York: $112,018 - $162,914 New York City: $162,914 - $175,000State of California: $99,833 - $143,256 State of Washington: $94,129 - $175,000Work ArrangementThe role can be performed fully remote in the United States or hybrid if near a hub office in San Francisco, Salt Lake City, or New York City. This role is open to candidates in the following states: AL, CA, CT, FL, GA, IL, MA, NJ, NM, NY, OR, TX, UT, VA, and WA.About The CompanyFounded in 2010, Method Communications is an award-winning technology marketing and public relations agency built for challenger brands and today’s most innovative companies. Our group is united through our core values – relationships, resourcefulness and results. We support each other to do exceptional work for our clients while also focusing on the health and wellbeing of our families, our communities and ourselves.We recognize our talented and diverse workforce as a key competitive advantage. Method encourages and actively supports diversity, equity, and inclusion through its policies and business practices, which include recruitment and hiring, compensation and benefits, career development and advancement, training, pro bono work, community programs, and affinity groups.Join a Quartz Best Companies For Remote Workers, PRWeek Best Places to work, and PRovoke Small Agency to Work For!To ApplyWe understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. If you need reasonable accommodation at any point in the application or interview process, please let us know.To apply, please submit a resume.Method is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national or ethnic origin, mental or physical ability, genetic information, protected veteran status, or any other characteristic protected by law.Only engage with a representative at Method Communications if their email address ends with our domain, @methodcommunications.com. Method will never ask a candidate to purchase materials or share their financial information. If you have any questions, please reach out to join@methodcommunications.com.