Associate Director, Global Creator Program
Overview:
In this role, you will stand up a global creator program to fuel HelloFresh and Factor with scalable, performance-driven content. You'll lead a cross-border team across Berlin and New York, shaping incentives, budgets, and the commercial model to attract thousands of creator ambassadors. You'll turn insights into a repeatable playbook, aligning organic and paid content to drive growth and cost-effective customer acquisition. This is a high-autonomy, high-impact operator role with global rollout and cross-functional collaboration at its core. Compensation / Benefitscompetitive salary 401k with company matchgenerous PTO incl. sabbaticalparantal leave up to 16 weekshealth and wellness benefits with $0 optiontuition reimbursement
Responsibilities:
- Define the program strategy and commercial model for a global creator network
- Design how creators earn (commissions, rewards, challenges, progression tiers) and own unit economics and budgets
- Activate and coach the creator community, onboarding, training, and sustaining creator engagement
- Develop top creators into long-term brand ambassadors
- Amplify winning organic content into paid campaigns and align incentives with paid channel performance
- Lead global rollout, localizing incentives and setting cross-market benchmarks
- Oversee program platforms, tooling, and outsourced support to scale to thousands of creators
Key requirements:
- Built and scaled a creator, ambassador or affiliate program from early days to thousands of creators
- Strong community understanding and ability to keep creators motivated and loyal
- Fluency in performance terms, incentives, funnels, and unit economics; data-driven decision maker
- Operator mindset with high autonomy, structured, hands-on approach
- Experience working across functions and geographies (paid social, finance)data-drivencross-functional collaborationautonomyunit economicsperformance marketingbudget management