Retail Search Marketing Manager

Retail Media Search Execution & Optimization Own the end-to-end execution of retail media search campaigns across assigned retailer platforms, supporting the full PepsiCo portfolio of brands Operate hands-on-keyboard within search platforms to build, launch, optimize, and scale campaigns Optimize performance at regular cadence against key KPIs, ensuring deployment of best practices across all search activity Proactively identify opportunities to grow campaign impact through new strategies and tactics, including keyword expansion, creative and landing page testing, automation pilots, and enhanced search structures Develop retailer-specific search strategies that account for differences in auction dynamics, onsite placements, and shopper behavior Budget Ownership & Investment Strategy Own forecasting, pacing, and optimization of large-scale retail media search budgets, partnering closely with Finance and internal systems teams Make day-to-day and longer-term investment allocation decisio...Marketing Manager, Search, Retail, Manager, Marketing, Media, Manufacturing, Business Services