Creative Strategist

True Classic is hiring a Creative Strategist to take ownership of developing high-performing, persona-driven creative strategy and messaging across paid media channels. This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This role is ideal for someone who is strategic, analytical, hands-on, and deeply consumer-minded and can translate customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment.All of True Classic’s roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise.Areas of AccountabilityCreative Strategy & Performance InsightsOwn creative reporting and learning recaps across assigned products and verticalsAnalyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next stepsTranslate customer insights, CX feedback, and performance trends into actionable creative testing roadmapsConnect media performance insights to creative strategy opportunities that improve CPA and scale winning conceptsMessaging Architecture & Copy DevelopmentBuild persona-based messaging frameworks across funnel stages, including value propositions, objections, RTBs, social proof, offers, and CTAsWrite high-converting direct-response copy across hooks, VO scripts, captions, headlines, and landing page conceptsDevelop messaging systems and playbooks that improve consistency, speed, and creative qualityApply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectivenessCreative Briefing & Execution SupportAuthor performance-informed creative briefs rooted in hypotheses, success metrics, and strategic insightsCollaborate with the Creative Director to reverse-engineer top-performing concepts and evolve them into scalable creative systemsProvide clear direction and feedback to creators, editors, and production partners throughout executionPrototype and communicate creative direction through lightweight edits, annotated boards, and visual references when neededPlatform Strategy & Operational ExcellenceDevelop platform-native creative strategies across Meta, TikTok, YouTube/Shorts, and CTVMaintain awareness of emerging platform trends, creative formats, and audience behaviorsUtilize AI tools to accelerate research, ideation, copy development, and workflow efficiencyEnsure messaging and claims remain compliant with approved legal and brand guidelinesCross Functional CollaborationPartner with Creative, Media Buying, and Analytics teams to align creative strategy with performance objectivesWork with Customer Insights and CX teams to integrate consumer feedback and behavioral trends into messaging developmentCollaborate across creative production teams, creators, legal, and brand stakeholders to ensure high-quality, compliant, and performance-driven executionQualificationsDemonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertisingExperience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics toolsStrong strategic thinking, copywriting, creative analysis, and consumer psychology skillsAbility to translate performance data into scalable creative concepts and actionable testing frameworksDemonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomesPreferred QualificationsFamiliarity with AIDA, PASDA, and other direct-response copy frameworksNice to have: experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototypingWorkplace ArrangementThis role is on-site (5x per week in office) based in Calabasas, CA.Compensation and BenefitsCompensationCompetitive salary + bonus Time OffUnlimited PTO and sick timeHealth & WellnessCompany-paid medical, dental, and vision insurance$100/month Health & Wellness stipendFree Employee Assistance Program (EAP)Work & Growth Support$100/month Personal Workspace/Office stipendPerks$1,000/year True Classic merchandise allowance401(k) plan with 3% company matchTrue Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.At True Classic, our purpose is simple: empower everyone to look good and feel good.Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. But we’re building more than great products—we’re building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.Everything we do is guided by the True Classic Operating System (TCOS)—the principles that shape how we work, make decisions, and win together:Move the Needle – Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.Paint the Picture – We set clear vision and help others see what great looks like.Seek the Truth – We use data, customer insight, and curiosity to guide decisions.Get 1% Better – We continuously improve how we work through strong systems and small wins.Build Leverage – We maximize impact with the right mix of people, tools, automation, and AI.Crush the Challenge – We surface problems early and take ownership to solve them.Go Fast – We take initiative, move with urgency, and bias toward action.Be Creative – We challenge the norm and find better ways to win.Lead with Empathy – We care deeply about our customers and each other.If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle—join us and help shape what’s next at True Classic!