Social Media Manager
ABOUT USRIP-IT Sports makes gear purpose-built for female athletes - softball players, volleyball players, and the coaches and parents who show up for them. We don't repurpose men's equipment. We engineer for her.Tachikara is the volleyball authority, trusted by coaches and programs at every level.We're a lean, ambitious team that punches well above our weight. We move fast, use AI tools unapologetically, and take big swings on culture and community. If you want to own something real and build something that matters to young female athletes, this is your seat at the table.THE ROLEWe're looking for a Social Media Manager who can do three things exceptionally well: create compelling content, build and nurture a thriving brand community, and use AI to operate at scale.You'll own social strategy and execution across both brands - managing five social platforms, two distinct brand voices, a growing creator community of 500+ affiliates per month, and the One Step Faster ambassador program on Roster.WHAT YOU'LL OWNContent Development & Brand VoiceDevelop and execute monthly content calendars for RIP-IT and Tachikara across TikTok, Instagram, Facebook, YouTube, and SnapchatDrive our Media Day model - half-day shoots that generate 3+ weeks of multi-platform content from a single sessionWrite copy and develop creative concepts that speak authentically to three distinct audiences: teen athletes, parents, and coachesMaintain two distinct brand voices: RIP-IT (bold, empowering, peer-led) and Tachikara (technical-credible, coach-trusted)Video Production & Content CreationShoot and edit short-form social video for TikTok, Reels, Shorts, and Stories - on a phone, on a field, on the flyCapture authentic, in-the-moment content at events, athlete sessions, and product launchesDevelop YouTube long-form contentBrand Community & Ambassador ProgramOwn and grow the One Step Faster ambassador community on the Roster platform.Recruit, onboard, and manage ambassadors across softball and volleyball audiences; build the relationships that turn athletes into long-term advocatesOptimize the ambassador program infrastructure: tiered benefits, engagement cadences, sampling programs, early product access, and co-creation opportunitiesDrive ambassador-generated content: UGC pipelines, product reviews, and organic social posts that fuel brand awareness and TikTok Shop performanceServe as the community's main point of contact - respond to DMs, celebrate wins, resolve issues, and make ambassadors feel genuinely valuedCoordinate ambassador participation in product launches, pre-orders, and seasonal campaignsSocial Commerce & Creator ProgramsManage the TikTok Shop affiliate program including creator sampling, onboarding, and performance tracking.Support product launch campaigns across the roadmapsBrief and manage UGC creators; identify top content for Spark Ads amplificationAI-First WorkflowsUse AI tools for video editing, copy generation, content repurposing, scheduling, and community management to multiply output without adding headcountBuild and document repeatable workflows the team can operate without youIdentify and pilot new AI tools that move the needle; bring recommendations to the teamAnalytics & OptimizationTrack and report on platform performance weekly - reach, engagement, conversion, TTS revenue, ambassador activation ratesUse data to iterate quickly; surface content patterns and community insights to inform product and brand strategyWHAT WE'RE LOOKING FORExperience & Background3-5 years of social media management experience, ideally with a consumer brand, sports brand, or DTC companyDemonstrated experience managing a brand community, ambassador program, or creator network - not just posting contentDeep fluency in TikTok - not just as a user, but as a strategist and creatorStrong copywriting skills across multiple brand voicesGenuine interest in women's sports, female athletes, or the youth sports world - this community spots inauthenticity immediatelyVideo & Photo ProductionRequired: Ability to shoot compelling social video and photos on a smartphone - field, gym, event, or studioRequired: Short-form video editing for TikTok, Reels, and Shorts using mobile or desktop toolsBonus: Professional video production skills (lighting, camera, advanced editing) or professional photography skills with a DSLRAI ProficiencyRequired: Active daily user of AI tools in a professional marketing context - copy generation, video editing, workflow automation, or content repurposingYou should be able to describe a specific tool you've built, a workflow you've designed, or a measurable efficiency you've created using AIBonus: Experience building AI-powered tools, prompts, or automation pipelines that a team relies onHOW TO APPLY - SHOW US YOUR WORKWe want to see what you've actually built. Along with your resume, please submit: 1Your Social PresenceLink us to your social channels. We want to see the content - not just hear about it. 2Your AI StackTell us how you actually use AI in your work - not in theory, in practice. Have you built a workflow, a custom tool, or an automation that your team depends on? Walk us through it. We want specifics, not buzzwords. 3A Video You Shot & EditedShare one example of a short-form video you shot and edited - phone footage is totally fine. If you have multiple examples, send your best one. If you have professional production work, include that as a bonus. BONUS POINTSPersonal experience as an athlete - especially softball or volleyballExperience with TikTok Shop, Instagram Shopping, or social commerce platformsExperience growing a brand from under 50K to 100K+ followersExperience with the Roster ambassador platform or similar community toolsWHY THIS ROLEReal ownership and creative latitude - not a 12-step approval chainYou're joining at an inflection point: TikTok Shop launch, new shoe launch, new brand launchAI-forward team with access to cutting-edge tools and a CMO who expects you to use themYou'll be building community for brands that genuinely serve female athletesCompensation details: 0 Yearly SalaryPI28ee59d4c27f-4128