Director, Digital Acquisition

SummaryMapfre is seeking a Director, Digital Acquisition to own and elevate the end-to-end customer acquisition journey across our Personal Lines portfolio. This high-impact role is responsible for driving growth by optimizing every stage of the funnel- from lead generation through quote to bind- while balancing conversion performance, customer experience, and profitability.You will shape the digital acquisition strategy by leveraging data, AI-powered insights, experimentation frameworks, and cross-functional leadership. This is a unique opportunity for a strategic, hands-on leader to transform how customers engage, quote, and purchase insurance in a dynamic, innovation-driven environment.What You’ll DoOwn & Transform the Acquisition FunnelLead the end-to-end acquisition funnel, including leads, quote experience, and bind conversionDefine and execute a funnel optimization strategy aligned with growth and profitability objectivesLeverage AI-driven insights and predictive analytics to uncover new conversion opportunitiesEstablish and manage KPIs, performance metrics, and optimization frameworksReimagine The Quote ExperienceDesign and continuously improve a best-in-class digital quote experienceIdentify friction points and streamline the customer journey across touchpointsUse AI-powered personalization to tailor quote pathways and enhance user engagementDrive Experimentation & Data-Led DecisionsLead A/B testing and experimentation programs to continuously improve performanceUtilize AI tools to accelerate testing cycles and predict outcomesTranslate analytical insights into clear, prioritized actions that drive measurable impactAdvance AI & Analytics CapabilitiesChampion the adoption of AI and machine learning solutions to enhance targeting, personalization, and funnel performancePartner with Data Science teams to deploy predictive models for conversion optimization and fraud detectionEnable dynamic content optimization and advanced customer segmentationEnsure AI usage is responsible, ethical, and compliant within insurance regulatory standardsCollaborate Across the BusinessServe as a key integrator across Product, Pricing, IT, State Management, and Data & AnalyticsEnsure alignment with underwriting strategy, profitability goals, and digital transformation prioritiesProtect the Funnel with Fraud & Risk ControlsOwn and evolve the fraud prevention strategy across leads and quotesImplement AI-driven fraud detection tools and predictive risk models to safeguard business performanceMeasure, Report & Optimize PerformanceDevelop and manage dashboards, reporting tools, and performance insightsMonitor funnel health and deliver actionable insights to senior leadershipWhat You’ll Bring7+ years of experience in insurance, digital acquisition, or funnel optimizationDemonstrated success optimizing end-to-end customer acquisition journeysExperience leveraging AI, predictive analytics, or automation tools in a business contextStrong understanding of insurance quoting processes and underwriting principlesDeep experience with A/B testing, experimentation frameworks, and data-driven optimizationFamiliarity with AI/ML applications in marketing, digital experience, or conversion optimizationStrategic thinker with the ability to translate vision into executionProven ability to influence and align cross-functional stakeholdersStrong analytical, problem-solving, and communication skillsPassion for delivering customer-centric, innovative digital experiencesWhy Mapfre?As a global insurance leader with a strong local presence, we offer more than a job- we provide a purpose-driven career where your growth, well-being, and impact truly matter.Purpose & Culture: Join a company built on trust, collaboration, and inclusion. Our values guide everything we do, creating a workplace where people feel respected and empowered.Comprehensive Benefits: Enjoy competitive health coverage, retirement plans, paid time off, flexible work options, and lifestyle perks like employee discounts.Career Growth: Advance your skills through tuition reimbursement, leadership programs, and internal mobility opportunities. Your development is our priority.Social Responsibility: Contribute to meaningful initiatives through Fundación Mapfre, supporting communities and sustainability worldwide.Pay Philosophy: The typical starting salary range for this role is determined by several factors including skills, experience, education, certifications, and location. Some roles at Mapfre are eligible for commission and/or bonus earnings, in addition to salary, calculated based upon factors set forth in the compensation plan for the role.Salary Range $150,000 - $185,000If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the Mapfre Insurance Talent Acquisition team at talentacquisition@mapfreusa.com.We are proud to be an equal opportunity employer.