Growth Market Manager

Growth Marketing ManagerStreaming Entertainment Platform – Stealth StageThe OpportunityA well-capitalized, multi-entity media and technology portfolio company is preparing to aggressively grow a streaming entertainment platform is already live in over 170 countries. The platform delivers original short-form episodic content. Think serialized storytelling in a mobile-first, binge-friendly format. The app is free to download. Individual shows, each with 60 to 80 short episodes, are available for purchase.The business is real. The content is built. The infrastructure is in place. What’s missing is the person who knows how to light the fuse.This is an early-stage growth role at a company that is past the startup scramble and ready to invest. If you’ve been waiting for a platform where your work directly moves the revenue needle, with real budget, real authority, and real upside, then keep reading.The RoleWe are looking for a hands-on Growth Marketing Manager who has actually done this — someone who has driven app install volume at scale and then engineered the conversion of free users into paying ones. Not someone who managed an agency that did it. Not someone who was on a team that did it. You.You will own the full acquisition and monetization funnel: strategy, channel selection, execution, creative direction, budget management, and reporting. You will report directly to the CEO, work closely with senior leadership, and be given real authority alongside real accountability. No bureaucracy. No approval theater. Results or results.What You Will OwnApp Downloads — Top of FunnelDesign and execute paid user acquisition campaigns across Meta, TikTok, Google UAC, Apple Search Ads, and Connected TV/OTT platforms.Develop and test creative strategy — video clips, short-form content, static — optimized for app install campaigns.Build and manage influencer and creator partnerships on a cost-per-install or revenue share basis.Identify and test emerging channels (podcast sponsorships, programmatic display, traditional media) and cut what doesn’t perform fast.Own App Store Optimization (ASO) for both iOS and Android listings.Conversions to Purchase — Bottom of FunnelDesign and optimize the post-install experience to move new users from download to first purchase.Build and manage retargeting campaigns against non-converting installers.Develop in-app messaging, push notification, and email nurture sequences to drive show purchases.Identify and implement conversion rate levers: trial mechanics, time-limited offers, personalized content recommendations.Strategy and ReportingBuild a full-funnel performance dashboard with clear KPIs (CPD, CPA, LTV, ROAS, D7/D30 retention).Manage agency or contractor relationships where external resources are deployed.Deliver monthly performance reporting to leadership — honest attribution, clear optimization recommendations, no spin.Stay ahead of platform changes (iOS privacy updates, Meta algorithm shifts) and adapt without being told to.What We’re Looking ForNon-NegotiablesDemonstrated experience driving app downloads at scale through paid performance channels (we want to see specific numbers).Proven track record converting free or freemium users into paying customers (not just installs, actual revenue).Hands-on operator: you have personally built and managed campaigns, not just supervised others who did.Proficiency in Meta Ads Manager, Google Ads / UAC, and at least one DSP (The Trade Desk, StackAdapt, MNTN, or similar).Data fluency: you live in attribution dashboards, know the difference between last-touch and multi-touch, and can identify bad data when you see it.Strong PreferencesBackground in streaming, OTT, mobile gaming, subscription apps, or direct-to-consumer entertainment.Experience with the freemium-to-paid funnel in a mobile environment.Familiarity with Connected TV / OTT advertising as a performance channel, not just a brand play.Experience negotiating and managing influencer or creator partnerships on performance terms.Comfort operating in a lean, entrepreneurial environment; you build systems, you don’t wait for them.Nice to HavePrior experience at a smaller OTT, AVOD, or TVOD platformFamiliarity with affiliate and publisher network managementExperience across multi-platform app environments (Roku, Fire TV, Apple TV alongside iOS/Android)CompensationWe believe in paying for results. This role is structured as a hybrid base-plus-commission to attract someone who is confident in their own numbers.Base Salary:Competitive, benchmarked to market for South Florida. We are not lowballing to preserve optionality. If you’re the right person, we’ll pay what it takes to get you.Performance Commission:Commission is tied to clearly defined conversion events with a transparent attribution methodology established at hire. Structure is negotiable, but we are leaning toward rev share, CPD bonus pools, and tiered CPA bonuses. We will do what aligns incentives properly for both sides.How to ApplySend the following to carly@worldwiderecruiting.com:Your resume and LinkedIn profile.Three to five sentences describing a specific campaign you ran, what the goal was, what you did, and what happened to the numbers.Any case studies, dashboards, or performance data you’re able to share (NDA-friendly summaries are fully acceptable).No cover letters required. Numbers are what we need to see. If you’ve done this before, show us. If we like what we see, you’ll hear from us promptly. That’s when the curtain comes up: full company and platform details, team introductions, and an honest conversation about fit.