Director of Lifecycle

A company is looking for a Director of Lifecycle to oversee the end-to-end lifecycle business and drive customer growth and profitability. Key Responsibilities:Own lifecycle as a business function, focusing on LTV, contribution margin, and repeat purchase velocity Define and operationalize lifecycle KPIs tied to financial outcomes Build a long-term lifecycle strategy identifying growth levers across the customer journeyRequired Qualifications:8-10+ years of experience in lifecycle, retention, or growth roles in high-growth DTC or ecommerce businesses Proven experience owning lifecycle as a business driver with impact on LTV and margin efficiency Deep understanding of customer economics and cohort analysis Strong experience with BI and attribution tools Proven people leader with a track record of developing high-performing teams