Seasonal Social Media Content Creator | Luke's Lobster

Luke’s Lobster is looking for a Seasonal Social Media Content Creator who lives and breathes content creation and has a finger on the pulse of brand social to join our Marketing team. This is not a desk job — this role is for someone who is constantly on the move, out in the world capturing the story of Luke’s Lobster in real time.You’ll be based in Portland, Maine, but instead of working in an office, you’ll be in the field: on docks, on boats, in kitchens, in lobster shacks, and wherever great content is happening. If you’re the kind of person who instinctively pulls out your phone to capture a moment, stays on top of every TikTok and Instagram trend, and isn’t afraid to try something new (or a little weird), this role is for you. You will be perfect for this role if you’re chronically online, know your way around the iPhone camera, and can translate brand messaging into internet culture.You’ll work closely with the Marketing Director and Creative Assistant to bring the Luke’s Lobster brand to life across social media, helping drive engagement, awareness, and growth across all channels.Your Responsibilities Would IncludeCapture and create original, high-quality photo and video content daily — in kitchens, on lobster boats, in shacks, and out in the communityLive in the field, proactively seeking out moments that tell the Luke’s Lobster storySupport creation and editing of social content - translating what you shoot into platform-specific content through video editing, copy writing, concepting, etc.Support the execution of social specific concepts and activate on-brand trends that are happening in the momentStay on top of social media trends and quickly translate them into content ideas for Luke’sHave an understanding of what is working on Luke’s social and be able to replicate itWork closely with the Marketing Director and Creative Assistant to execute and evolve social strategyMonitor performance and optimize content based on engagement and trendsHave experience with CapCut, Canva, or in-app video editing on Instagram and TikTokWho You AreBased in Portland, Maine and excited to work fully in the field (not in an office)Constantly creating — you’re already making TikToks, Reels, or other content regularlyDeeply tapped into social trends, formats, and platform nuancesHave an understanding of brand social and how it differs from personal socialDaring, curious, and willing to try anything to get great contentComfortable filming in any environment — from busy kitchens to working lobster boatsSelf-motivated and proactive; you don’t wait for ideas, you chase themStrong eye for storytelling, composition, and what performs on socialOrganized enough to manage posting schedules and content flowBonus points if you have experience growing or managing a social account, are comfortable editing video directly on mobile (CapCut, Instagram, TikTok, etc.), love lobster, and are open to occasional travelWork Period : Approximately end of May - SeptemberHourly rate: $20/hourHours: Minimum of 20 hours per week, maximum 40 hours per week. Will vary depending on the week and we will collaborate based on company events and your schedule.Submission RequirementsSocial Video Submission:Instead of a cover letter, we want to see how you think, shoot, and create. Create a short-form video (in the style of a Reel or TikTok) that shows us your ability to capture a moment or story and turn it into engaging, platform-native content.This video does not have to be about Luke’s Lobster but it should feel like something a brand would post (not just a personal vlog). Think storytelling, pacing, hooks, and what makes someone stop scrolling. We’re less interested in polish and more interested in your instincts, creativity, and understanding of what works on socialYour Video Should DemonstrateA clear point of view or conceptStrong hookThoughtful framing/compositionEditing that feels native to TikTok/Reels (cuts, pacing, captions, sound, etc.)An understanding of what makes content engaging or shareableYour ability to turn a real-life moment into a social media storyBonus if it taps into a trend, but only if it feels natural.Please SubmitOne video (.mov or .mp4)Length: 15–45 secondsFormat: Vertical (9:16)Platform-native style (TikTok or Instagram Reels)Shot and edited by you (phone is totally fine - preferred actually)Any relevant on screen text or captionsPlease email your submission to: socialmedia@lukeslobster.comPlease also complete the Paycom applicationOptionalLink to any TikTok/Instagram/social pages that you have worked on in the past (other brands, personal, creators, etc.)General creative portfolios or examples of past workBenefitsLow-asset fee 401k retirement plan after one monthLife InsurancePre-Tax Commuter BenefitsEmployee DiscountsPet Insurance50% off in shack25% off Luke’s Online MarketCasual dress code and environment