Senior Specialist, Performance Ad Copywriter

Company: SHRMIndustry: Human Resource ManagementLevel: SalaryJob Family: Marketing & ContentLocation: Alexandria, VACompensation: $85,000 to $98,000 per yearAbout UsSHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together.  As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.Are you interested in growing your career with us? If so, we encourage you to explore our available career opportunities and join our team at SHRM today!Don’t see your dream job? Apply here to join our talent community!To view our Statement of Accessibility, click here.For More Information:website: www.shrm.orgFacebook Created with Sketch. Twitter Created with Sketch. LinkedIn Created with Sketch. Instagram YoutubeLegal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full textphoto_library +6 Photos video_library 3 Videos Share Created with bin/sketchtool.Close Created with Sketch.Facebook Created with Sketch.Twitter Created with Sketch.LinkedIn Created with Sketch.Email Created with Sketch.Overview48_Advise Created with Sketch.Job DescriptionSHRM is seeking a strategic and creative Senior Performance Ad Copywriter to join our growing in-house marketing team. In this role, you will develop ...48_Assessment Created with Sketch.Job DetailsThis position is ideal for a copywriter who combines creativity with data-driven thinking and enjoys testing, optimizing, and evolving messaging strategies based on ...48_Environment Created with Sketch.Work EnvironmentThis position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core business hours begin ...Responsibilities48_Marketing Created with Sketch.Performance Marketing & Campaign DevelopmentWrite short, compelling, conversion-focused copy for display ads, email marketing, SMS campaigns, and digital experiences. Develop ad copy tailored to various stages ...48_Strategy Created with Sketch.Optimization & StrategyContinuously test, optimize, and refine copy using campaign performance data and A/B testing insights. Collaborate with marketing stakeholders to improve ...48_Organization Created with Sketch.Collaboration & CommunicationPartner cross-functionally with creative, marketing, product, and brand teams to ensure consistent messaging and campaign alignment. Effectively manage multiple ...Requirements48_Experience Created with Sketch.Experience5+ years of experience in performance, conversion-focused copywriting with a focus on display ads and email. Proven experience writing ad copy tied to ...48_Creative Created with Sketch.PreferredExperience supporting medium-to-large brands or enterprise organizations. Familiarity with A/B testing methodologies and performance ...48_Artificial Intelligence Created with Sketch.KnowledgeAbility to write concise, engaging copy tailored for digital-first audiences. Strong understanding of how messaging influences customer engagement and ...48_Success Created with Sketch.What Success Looks LikeYour campaigns consistently improve engagement and conversion performance. Your copywriting helps audiences clearly understand SHRM’s products ...For More Information:website: www.shrm.orgFacebook Created with Sketch. Twitter Created with Sketch. LinkedIn Created with Sketch. Instagram YoutubeLegal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full textphoto_library +6 Photos video_library 3 Videos