Senior Account Manager - Programmatic

Overview In this role you will manage a portfolio of brand and agency clients across the Central and Eastern US, acting as the primary programmatic partner from kickoff to quarterly reviews. You will drive strategic direction, optimize campaigns, and translate KPIs into activation strategies across various deals. You’ll use data storytelling to connect Unity’s supply and audience solutions to brand outcomes, while collaborating cross-functionally to resolve issues and grow revenue. This is a strategic, client-facing role at the intersection of RTB expertise and Unity’s expanding advertising products. Compensation / BenefitsComprehensive health, life, and disability insuranceEmployee stock ownershipGenerous vacation and personal daysParental leave and family-care programsMental health and wellbeing programsTraining and development programs ResponsibilitiesOwn and grow a book of brand and agency clients across the Central and Eastern US, guiding strategic direction.Oversee end-to-end programmatic campaign execution across major DSPs, including onboarding, trafficking, pacing, optimization, and reporting.Translate client KPIs into activation strategies across Managed Service, PMPs, and Programmatic Guaranteed deals.Analyze campaign performance and craft client-facing narratives linking Unity supply to brand outcomes.Diagnose delivery issues, pacing discrepancies, and third-party verification conflicts with cross-functional collaboration for rapid resolution.Identify upsell opportunities, lead strategic planning, and close expansions with sales support.Advise on Unity Audience Hub usage to create unique targeting strategies with Unity signals and 1PD/3PD data.Lead quarterly business reviews and platform training, advising on format choices across Unity’s creative suite to match funnel stage and KPI.Contribute to process improvements and leverage AI tools to enhance team efficiency. Key requirementsExpert-level programmatic experience activating and troubleshooting campaigns across major DSPs (The Trade Desk, DV360, Amazon DSP, StackAdapt, Yahoo).Experience managing books of business exceeding $25M+.Hands-on trafficking, tag implementation, pixel QA, creative troubleshooting, and impression reconciliation.Strong analytical skills with the ability to turn data into actionable client guidance.Proven client presence with experience leading QBRs and maintaining client trust to drive renewals and expansion.Excellent written and verbal communication; ability to manage complex stakeholder relationships.Proactive and consultativeStrong stakeholder managementClear and persuasive communicatorRTB fluencyDSP platforms (TD, DV360, Amazon DSP, StackAdapt, Yahoo)PMP/PG deal structures and troubleshooting