Marketing Director

Job Title: Marketing DirectorReports To: CEOEmployer: Worthy Brewing, LLCJob Type: Full-Time, SalaryShift: Monday - Friday. Some weekends requiredJob Location: Onsite, some remote flexibilityAbout Worthy Brewing:Founded on the idea of creating Central Oregon’s most coveted and experiential beer culture venue, Worthy Brewing strives to be the market’s craft beer of choice, be known for exceptional hospitality, and a place where memories are made. We pride ourselves on innovation across all aspects of our business with a mindful approach that focuses on quality first and a minimized impact on the environment.As a Worthy employee, your dedication to our mission will not only shape a rewarding career here, but will also be integral in driving our collective mission to deliver meaningful and exceptional service to our community.Job Summary: We’re looking for a Marketing Director who can combine creative brand storytelling, social media energy, and impactful event programming with rock-solid go-to-market strategies and a passionate Brand Ambassador network that amplifies our presence across Oregon and beyond.Job Requirements:Go-To-Market Strategy & ExecutionBuild and execute launch plans for menus, events, new beers, seasonal releases, and special projects—integrating digital, event, retail, and distributor touchpoints.Partner with sales to ensure alignment from pre-launch buzz through sell-through support.Use data and consumer insights to refine positioning and optimize campaign performance.Social Media & Digital EngagementOwn Worthy’s social media strategy, creating dynamic, platform-specific content that drives engagement and builds brand loyalty.Manage and optimize paid Meta advertising campaigns (Facebook & Instagram) to increase reach, conversions, and ROI.Leverage influencer partnerships, short-form video, and trending content to extend reach.Track KPIs to measure success and inform future strategy.Event Strategy & ActivationDesign and execute events that embody Worthy’s brand—taproom experiences, festival activations, sponsorships, and community collaborations.Ensure each event ties to a broader GTM or brand objective.Brand Marketing & StorytellingOversee creative development for packaging, merchandise, advertising, and POS materials to ensure a unified brand presence.Work with designers, photographers, and content creators to deliver compelling visuals and copy.Brand Ambassador ProgramRecruit, train, and manage a team of Brand Ambassadors to represent Worthy Brewing at events, tastings, and community engagements.Equip ambassadors with the tools, training, and brand knowledge they need to deliver exceptional customer interactions.Track ambassador performance and engagement impact.Leadership & CollaborationManage contracted creative vendors. Collaborate closely with brewing, sales, and taproom operations to align marketing efforts and maximize results.Own the marketing budget and calendar, ensuring projects are on time and on brand.What We’re Looking ForExperience: 5+ years in marketing, brand, or event management; 2+ years in a leadership role. CPG, craft beer, or beverage experience preferred.Proven GTM Expertise: Successful track record of bringing products to market with measurable results.Social Media Mastery: Deep knowledge of content creation, platform trends, and analytics.Event & Activation Experience: Skilled in creating engaging, brand-building events.Ambassador Leadership: Experience building and managing brand ambassador or street team programs.Creative + Analytical Balance: Ability to ideate bold campaigns and measure their success.Bonus Points: Hands-on photography, videography, editing, Canva, and production-level graphic design skills to create high-quality, on-brand content in-house when needed.Perks & BenefitsCompetitive salary + bonus potentialHealth, dental, and vision insurancePaid time off & holidaysEmployee beer perks & merchandise discountsWork in Bend, Oregon’s vibrant craft beer scene