Marketing Product Owner

About Leaf HomeAt Leaf Home, we are powered by people on a single mission to make homeownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition.From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.Why Leaf HomeWe Win – Being driven every day to win is who we arePeople Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and moreFamily Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll loveSupport – Inclusion, sustainability, and reliability surround everything we doPersonal Growth – Dedicated to providing resources and encouragement for employee growthMobility – Locations throughout the U.S. and Canada, with continued expansionPosition SummaryThe Marketing Product Owner is an individual contributor responsible for owning and optimizing marketing investment strategy for the Leaf Home business. This role partners cross-functionally with channel owners, Sales, and Installation to ensure an effective marketing mix across channels and markets, maximizing lead quality, conversion, and return on investment.Essential Duties And ResponsibilitiesOwn and optimize marketing spend allocation across channels (digital, offline, field, etc.) to maximize ROI and lead performance for assigned Leaf Home vertical(s). Partner with channel owners to evaluate performance, reallocate budget, and refine channel mix based on data-driven insights. Align marketing investments with Sales and Installation capacity, ensuring market-level spend supports demand, conversion, and operational efficiencyDevelop and manage market-level investment strategies to ensure optimal geographic mix and coverage. Analyze performance data (lead flow, conversion, customer acquisition cost, revenue yield) to identify trends and drive continuous optimization through test-and-learn initiativesServe as the primary marketing partner to assigned Leaf Home vertical(s) providing insights, recommendations, and performance visibility to drive strategic decisionsExperience And Minimum Qualifications4+ years of experience in marketing analytics, performance marketing, business strategy, or related fieldStrong analytical and problem-solving skills with the ability to translate data into actionable insightsExperience working cross-functionally with marketing, sales, and operations teamsAbility to manage multiple priorities in a fast-paced environmentProficiency using Microsoft Office Suite. Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status). Preferred Knowledge, Skills, Abilities Or CertificationsBachelor's degree or a Combination of education, training, and experience. Travel Requirements1-10% TravelOvertime/Additional Hours RequirementsAdditional and non-standard hours may be required (exempt). Physical RequirementsStanding OccasionallyWalking OccasionallyAre We Your Company?Focused On Growth Leaf Home Is Dominating The Home Improvement Industry As We Continue To Grow. We Work Hard And Play Harder. With Offices Across The U.S. And Canada, Our Diverse Team Spans Marketing, Sales, Installation, And Service. We Are Committed To Employee Growth ThroughInnovating, Always – Providing cutting-edge solutions for employees and customersPartnering with Our Customers – Building trusted relationships at the core of everything we doEmpowering Employees – Creating opportunities for growth and success in a supportive environmentSupporting Our Communities – Giving back to the places our customers and employees call homeWhat We OfferIndustry-leading compensation packageCompetitive medical, dental, and vision benefits after 60 daysRetirement savings plan with company matchPaid parental leave and generous paid time off programsOn-campus fitness programs and meal delivery servicesComprehensive health, wellbeing, financial wellness, and childcare benefitsOpportunities for growth and advancementAdditional PerksEmployee assistance program with 24/7 legal, financial, and counseling supportEmployee discount marketplace with thousands of savings optionsGym membership reimbursementEmployee resource groups, including VetConnect and the Women’s CommitteeAwards and RecognitionLeaf Home Has Been Recognized As a Top Workplace By The Plain Dealer, Is a Multi-year Recipient Of Top Workplaces USA By Energage, And Is Great Place To Work® Certified™. Additional Recognitions IncludeRemodeling 550 list placementsQualified Remodeler Top 500 rankingsSmart Culture Awards for employee-focused cultureInc. 5000 and Inc. 5000 Regionals: Midwest growth recognitionFor a full list of awards, visit www.leafhome.com/press/.Diversity and Equal OpportunityLeaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law.