Senior Account Executive

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.JOB SCOPE & PURPOSE The Marketing Account Executive is responsible for managing and coordinating agency resources to ensure that account needs are met. He/she acts as the daily internal contact and ensures that all projects for which he/she is responsible are completed on time, on specification, within scope, and on budget, while providing completed planning and documentation. The Senior Account Executive ensures that support, information, and knowledge needed from the competencies are provided.Main ResponsibilitiesServe as internal contact for account needs; fulfill daily client and internal team requests and ensure all projects assigned are executed to planCoordinate with other team members to monitor ongoing progress, makes adjustments when required, proactively identifies project issues/problems, assists in issue/problem resolution, and provides updatesKeep account team updated on the status of account activities; produces communication materials (contact and status reports, etc.) for both internal and external teamsGather database-related work specifications from client and/or team members; provides concise and appropriate written specifications on inputs, outputs, internal processes, and quality assurance measures to the appropriate functional groups Build and maintain a thorough understanding of the client’s business and competitive environment; routinely contributes to competitive tracking projectsDevelop a positive and partnering relationship with all team membersOversee the accuracy and quality of agency product; assists with quality assurance and provides final sanity check for project deliverablesTrack and reconciles costs posted to the billing system and handles revenue forecasting at the project levelSchedule and lead project status meetings, including preparation of meeting agendas and documenting statusAssist with building a positive cultureDevelop and maintains proficiency with Targetbase tools and processesExperience & Education 2-4 years of professional experience managing digital marketing campaigns within a marketing/advertising agency or in-house digital marketing teamPrior project management of multi-channel campaigns including email, direct mail, social and/or programmatic tacticsExperience in pharma, healthcare, or other heavily regulated industry highly preferredBachelor’s Degree in Marketing, Communications, or Business Administration KNOWLEDGE & ABILITY Excellent attention to detailStrong organizational skills; demonstrated ability to multitask and set prioritiesAptitude for relationship development and desire for client facing responsibilityStrong interpersonal skillsAble to write and communicate effectivelyProactive approach to problem-solving abilityEnthusiasm about direct-to-consumer marketingInterest in the creative and production processGeneral understanding of customer experience principlesCustomer persona developmentCRM/email marketing best practices Customer Journey touchpointsUnderstanding of the creative and production process requiredProficient in MS Office: Outlook, Excel, Word, PowerPointExperience supporting presentation layout/design designPosition RequirementsOvertime as necessaryTravel as necessaryWe work a hybrid schedule - 3 days in office and 2 days working from home. Candidates must local to the Raleigh area and willing to be onsite in the office 3 days a week.Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.CS-RDU-25-37