Senior Manager, Search Optimization, spanning Search Engine Optimization (SEO), Answer Engine Optimi
Overview:
In this role you will lead the optimization of how ADP is discovered and cited across traditional search, AI-generated answers, and emergent agentic experiences. You'll own end-to-end roadmaps for SEO, AEO, and GEO, collaborating with Content, Product Marketing, Web, Engineering, and Analytics to drive qualified demand, pipeline, and revenue. You'll transform technical findings into actionable requirements for web partners, and stay ahead of evolving search and AI trends. This position offers broad scope, autonomy, and meaningful impact on ADP's growth in a dynamic, AI-centric landscape.
Responsibilities:
- Identify and prioritize optimization opportunities across technical SEO, content, site architecture, internal linking, structured data, brand, entity, and third-party authority
- Build and execute SEO, AEO, and GEO roadmaps tied to traffic, conversion, leads, pipeline, and revenue
- Improve visibility and citations across Google, AI Overviews, ChatGPT, Copilot, Claude, and emerging discovery experiences
- Conduct technical audits and translate findings into actionable requirements for web and engineering partners
- Use data to identify opportunities and measure visibility, share of voice, and downstream conversion
- Collaborate with CRO, Web, Content, and Analytics to optimize high-intent landing pages and journeys through experimentation
- Identify scalable opportunities across templates, taxonomies, structured data, internal linking, and programmatic content; drive from requirements to QAEstablish scalable search optimization standards, monitoring, and playbooks for cross-functional use
- Stay ahead of changes in search behavior and technology, turning developments into practical opportunities
Key requirements:
- 3+ years of hands-on AEO/SEO experience with proven results
- Strong knowledge of crawlability, indexation, rendering, site architecture, internal linking, canonicalization, structured data, Core Web Vitals, and on-page optimization
- Experience with Profound, Writer, Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush, and enterprise analytics or reporting platforms
- Strong analytical self-sufficiency from data to hypothesis to actionHTML, CSS, and JavaScript fundamentals with ability to partner with developers
- Clear written and verbal communication, sound judgment, and autonomy
- Curiosity about generative AI and practical experience evaluating AI-powered visibility
- Persistence and pragmatism navigating large organizational dependenciescollaborativeanalytical mindsetautonomytechnical SEOAEOGEO