AI-Driven Marketing Manager

If you are the kind of person who:Takes initiative and doesn’t wait to be told what to do Likes figuring things out and improving how things work Enjoys building systems—not just following them Wants your work to actually drive results And you want:Real ownership over marketing execution The freedom to test ideas and improve campaigns To see the direct impact of your work on traffic and leads And you’re tired of:Just posting content with no real outcome Slow companies where nothing gets implemented Layers of approval that kill momentum And you’re okay with:Being accountable to real results (not just activity) Operating without perfect instructions Figuring things out in a fast-moving environment Then this role may be exactly what you’re looking for.Why This Role ExistsWe operate two active retail locations and need someone who can consistently bring people through the door and generate inbound demand.This is not a “marketing assistant” role.You will own execution across channels and be responsible for real outcomes:More store visits More inbound leads Better-performing campaigns About the CompanyWe are a family-owned business serving the South Texas community with a strong reputation and loyal customer base.We operate two locations and are focused on growing the business in a controlled, consistent way—without unnecessary complexity.What You Will OwnDriving store traffic through campaigns, promotions, and events Generating inbound leads across digital channels Executing: Social media Email campaigns (ActiveCampaign) Website updates Basic paid ads support Coordinating in-store events and promotions Managing manufacturer co-op marketing programs Using AI tools to: Speed up content creation Improve output and consistency Keeping messaging aligned across all channels What Success Looks LikeStore traffic increases from your campaigns Leads become consistent and measurable You can clearly explain what’s working and what’s not Marketing becomes a system—not random activity Who Will Thrive HereYou take initiative and don’t wait to be told what to do You like owning outcomes, not just completing tasks You enjoy building and improving systems You’re comfortable learning tools quickly (including AI) You want your work to actually impact the business Who This Is Not ForYou need constant direction or step-by-step instructions You prefer brainstorming over execution You want a slow-paced or highly structured environment You’re not comfortable being accountable to measurable results Required Experience and ProofExperience executing marketing campaigns (not just assisting) Comfortable with: Social media tools Email marketing platforms Basic website updates Ability to show examples of past work (posts, campaigns, etc.) RequiredBasic firearms knowledge Must be legally able to purchase firearms Strong PlusExperience using AI tools (ChatGPT, Claude, etc.) in real workflows Exposure to ads, SEO, or landing pages Compensation, Schedule, LocationFull-time role Based across two store locations Health benefits + PTO Employee purchase program Compensation based on experience How to ApplySubmit a short video answering the following:Why are you applying for this role? What have you done that shows you can drive results? What would you do first to increase store traffic? Include examples of your past work if available.Final ThoughtThis role is for someone who wants to own outcomes, not just tasks.If that’s you, we want to hear from you.