Director of Conversion Rate Optimization (CRO)

About The RoleMost people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we're hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.We are a fast-scaling, subscription-first brand. CRO is a mission-critical function to support our velocity and unlock the next stage of growth.Responsibilities:We are looking for a Director of Conversion Rate Optimization (CRO) to own and scale our entire onsite and landing page performance engine, including:improving add-to-cart rateimproving checkout conversionreducing friction across the funneloptimizing subscription conversionbuilding and running A/B test programsoptimizing landing pages, PDPs, and the full DTC funnelpartnering closely with Growth + Retention to maximize LTV/CACMore about the right candidate:They have the ability to take business-level metrics (LTV, CAC, NCAC, RPV, repeat behavior, etc.) and translate them into a clear, high-impact roadmapThey are a strategic thinker who can zoom out to define a sitewide experimentation strategy, not just landing page optimizationThey can prioritize fast, pivot quickly when the data shifts, and communicate tradeoffs to leadershipThey have the ability to build and maintain a multi-quarter testing roadmap that aligns Growth, Retention, Product, and CreativeThis is a highly analytical AND creative role that blends psychology, storytelling, UX, data, and experimentation at high velocity.Requirements5+ years in CRO, ideally at a fast-paced eCommerce/DTC brand Obsessed with data and experimentation Creative thinker with strong UX instincts Strong understanding of customer psychology and buying behavior Able to move fast and prioritize high-impact projects Clear communicator and team playerBenefitsCOMPENSATIONCompetitive base, bonus, and equity packageComprehensive health, vision, dentalUnlimited PTORemote-friendly role