Vice President, Property Performance Marketing

Vice President, Property Performance MarketingAbout the CompanyInternationally recognized business consulting firmIndustryBusiness Consulting and ServicesTypePrivately Held, Private Equity-backedFounded2018Employees201-500About the RoleThe Company is in search of a Vice President of Property Performance Marketing to spearhead the creation and implementation of fan-centric campaigns and programs that drive sales across various events and properties. The successful candidate will be tasked with developing a comprehensive customer acquisition marketing strategy, with a strong focus on digital and performance marketing. This role demands a leader with a proven track record in biddable media strategy, particularly in the realms of paid search, paid social, and programmatic advertising. The Vice President will be responsible for ensuring that all marketing activities are in line with the revenue-driven and customer acquisition-focused vision, and will oversee the full-funnel marketing campaigns to achieve measurable business results. Applicants for the Vice President position should have a minimum of 10 years' experience in live events, hospitality, entertainment, or destination marketing, with a deep understanding of digital media. The role requires a strategic thinker with the ability to connect media tactics to broader business objectives, and a leader who can manage and mentor a team while maintaining a strong operational discipline. The ideal candidate will have advanced knowledge of major advertising platforms, strong analytical skills, and a proven ability to drive results through innovative media approaches. A Bachelor's degree in marketing, business, or a related field is required, and certifications in Google, Meta, and programmatic platforms are preferred. The role also demands excellent client management skills, the ability to manage multiple priorities in a fast-paced environment, and a team-first attitude with high emotional intelligence.Travel PercentLess than 10%FunctionsMarketingAdvertising/Media Planning