Trade & Promotions Manager

Splash Into Your Next RoleSKYLAKE Adventures is a year-round destination in Sheridan, Indiana, offering a self-paced experience where guests design their own adventure. From relaxing by the crystal-clear lagoon with toes in the sand to spending the day conquering thrilling water and land attractions, every visit unfolds within a stunning natural setting.We’re looking for passionate, reliable team members who thrive in a collaborative environment and take pride in delivering safe, exceptional operations and unforgettable guest experiences.SnapshotSKYLAKE Adventures, Indiana’s first large-scale adventure park, is seeking a Trade & Promotions Manager responsible for directly building and executing the park’s trade, partnership, and promotional sales strategy. This is a hands-on, player-coach role that personally owns relationship development, contracting, promotions, and day-to-day execution — not just oversight. This role will establish the park’s trade and partnership foundation from the ground up, including rate strategy, contracts, ticketing processes, promotional partnerships, and industry representation. This individual will personally attend events, negotiate deals, place materials in market, and manage campaigns.As the park grows, this role may mentor or support additional team members and has the potential to evolve into broader leadership responsibilities. However, success in this position is defined first by strong execution and ownership. The ideal candidate thrives in dynamic environments, understands guest experience, and has a passion for outdoor adventure and experiential entertainment.What You’ll Be DoingPromotions & Campaign ManagementSolicit, evaluate, and manage promotional partnerships and cross-promotionsDevelop and maintain the promotional calendar across advertising, digital, social, and in-park activationsWork directly with partners to negotiate value, assets, timelines, and deliverablesCoordinate with Marketing to integrate promotions into broader campaignsTrack performance and ROI of all promotionsTrade Partnerships & Sales DevelopmentBuild and maintain strong relationships with local businesses, tourism bureaus, tour operators, OTAs, and group business partners.Develop and execute the annual Sales Plan to support revenue and attendance goals.Establish and maintain Rate Tiers across trade segments (local businesses, wholesale, group, OTA, T&T).Create, manage, and update ticket types tailored for trade channels.Prospect new business opportunities, conduct outreach, and grow the trade partner network.Contracting & Ticketing OperationsDevelop comprehensive trade contracts, including rates, terms, performance expectations, and marketing commitments.Lead the process to begin contract signings and manage partner onboarding.Oversee approval workflows, legal review, and documentation.Manage trade ticket fulfillment and begin issuing tickets to authorized partners.Trade Marketing & MaterialsOversee the development and distribution of park brochures, ensuring timely placement in regional visitor centers, hotels, and partner locations.Create and maintain sales materials, including presentations, one-sheets, rate cards, partner toolkits, and trade-specific digital assets.Set and manage Sales Materials Targets & Timelines.Industry Engagement & Trade ShowsJoin and maintain memberships in Key Trade Organizations & Associations.Attend Annual Tourism Events representing the park professionally.Exhibit at key industry events and trade showsPlanning, Forecasting & ReportingPrepare a Contingency Plan including alternative rates, backup partners, and potential market segments for quick rollout if needed.Collaborate with internal teams (Marketing, Senior Leadership, Operations) to ensure trade initiatives align with park goals.Build and maintain Sales Reporting Set Up, including partner performance, rate utilization, and ROI reporting.Provide regular updates to leadership regarding progress toward milestones and trade channel performance.Required QualificationsWhat Makes You a Fit3–5+ years experience in tourism, attractions, hospitality, travel trade, or related industry.Proven track record in relationship management and B2B sales.Experience working with OTAs, T&T operators, travel agencies, or group sales is strongly preferred.Strong communication, negotiation, and presentation skills.Ability to attend events, trade shows, and partner meetings (some travel required).Organized, detail-oriented, and capable of managing multiple priorities.Preferred / Desired ExperienceExperience in theme parks, attractions, water parks, or live entertainment strongly preferred.Familiarity with guest-facing environments.Experience supporting launches, seasonal campaigns, or high-attendance events.Comfort working outdoors, around crowds, and during peak operational days.Success AttributesStrategic thinker with the ability to identify new markets and growth opportunities.Strong networking, relations ship building and communication skills.Sales acumen and understands rate structures, negotiation, and conversion strategies.Project management and ability to organize complex tasks, timelines, and deliverables.Industry knowledge and awareness of tourism trends, and trade channels.Excited to grow with SKYLAKE Adventures and help shape the park’s brand and reputation.Why You’ll Love Working HereLead at a one-of-a-kind, year-round adventure destination where innovation and fun go hand in handShape the guest experience and team culture from the ground upCompetitive salary with a comprehensive benefits packageMedical, dental, and vision insurance options to support your well-beingRetirement savings plan to help you plan for the futurePaid vacation and company-recognized holidays to rest, recharge, and enjoy life outside the parkOpportunities for professional growth as SKYLAKE expandsAn energetic, outdoor work environment that never feels like a desk-only jobThe chance to make a real impact—on guests, teams, and the future of SKYLAKEThis position is classified as exempt in accordance with applicable wage and hour laws. Employment with SKYLAKE Adventures is at-will. SKYLAKE Adventures is an Equal Opportunity Employer committed to fostering an inclusive and respectful workplace. This role may require working outdoors in a water-based environment and remaining active for extended periods. Reasonable accommodation may be made to enable individuals with disabilities to perform essential job functions. Employment may be contingent upon background checks and verification of work authorization.