Hotel General Manager

Job SummaryAt Wrong Way River Lodge & Cabins, we believe hospitality should feel personal, adventurous, thoughtful, and deeply connected to place. We’re looking for a hands-on, highly organized, people-first General Manager to lead day-to-day operations while helping shape the future of one of Asheville’s most unique hospitality properties.This role is for someone who thrives in dynamic environments, leads by example, enjoys building strong teams and systems, and understands that exceptional guest experiences are created through hundreds of intentional details every day.You’ll oversee operations across lodging, housekeeping, guest communications, event coordination, inventory management, and team culture… while working closely with ownership to continuously improve the guest experience, operational performance, and long-term growth of the business.Compensation & BenefitsAnnual salary $55,000 to $65,000 (depending on experience), plus a 10% performance bonus based on company and individual goal achievement$75/mo cell phone stipend$500/mo Healthcare Reimbursement ArrangementCompany laptop provided during employmentEmployer-paid urgent care plan for the individual or familyEmployee discount on Canteen purchases and A-frame cabin rentalsTransferrable complimentary stays in a Wrong Way A-frame cabin (2 nights per year)Complimentary coffeeWhat You’ll Be Responsible For...Leadership & CultureEnsure the guest experience, company culture, and staff behaviors reflect our mission, vision, and valuesLead, coach, and support a high-performing hospitality teamRecruit, interview, hire, onboard, and train staffConduct regular team meetings and 1-on-1 check-insManage scheduling, task assignments, accountability, and staff developmentFoster a positive, collaborative, and service-oriented work environmentHandle conflict resolution professionally and proactivelyOperations ManagementOversee day-to-day operationsManage booking activity, guest communication workflows, and operational systemsOptimize software, systems, SOPs, and operational processesCoordinate property maintenance, repairs, and preventative upkeepRespond to guest, staff, and property emergencies as Manager on Duty (shared w/ owners)Monitor expenses and help improve profitability while protecting the guest experienceCompile and analyze operational and financial performance reportsHousekeeping & Property StandardsManage housekeeping scheduling, labor alignment, and cleaning demand forecastingConduct regular operational and cleanliness auditsCoordinate annual deep cleanings and maintenance assessmentsManage inventory and backstock for linens, towels, supplies, and merchandiseEnsure all guest-facing and staff spaces remain clean, organized, and well maintainedGuest ExperienceEnsure timely, thoughtful communication with guests across phone, email, SMS, and reviewsResolve guest concerns quickly and professionallySupport event coordination and post-booking guest communicationsHelp create memorable, high-quality guest experiences throughout the customer journeyMonitor guest satisfaction metrics and identify opportunities for improvementRevenue & Business PerformanceHelp grow revenue while carefully managing operational expensesMonitor booking trends, occupancy, and competitor pricingConduct regular rate comparisons and recommend pricing adjustmentsSupport NOI growth through operational efficiency and strategic decision-makingAssist with payroll, reporting, reconciliations, and cash managementCommunity & Brand EngagementRepresent Wrong Way positively within the local communitySupport on-site events and partnershipsCapture photos/videos and contribute to social media storytelling when opportunities ariseWhat Success Looks LikeConsistently exceptional guest experiencesStrong staff engagement and retentionHigh operational standards across all departments5-star guest reviews and improving guest satisfaction metricsStrong financial performance and NOI growthA team culture that reflects our values and missionWhat We’re Looking For3+ years of hospitality, hotel, or operations management experienceStrong leadership, communication, and organizational skillsAbility to balance big-picture thinking with operational detailComfortable managing both people and systemsCalm under pressure and solutions-orientedExperience with property management systems and hospitality operations software preferredWillingness to jump in wherever needed, including occasional frontline operational shiftsExpectations & Time CommitmentWork onsite a minimum of 3 days per weekParticipate in periodic housekeeping and guest services shifts to stay connected to operations and team dynamicsServe as on-call Manager on Duty for urgent guest, staff, or property needs (shared w/ owners)Maintain an active and visible presence throughout the property and guest experienceWhy This Role MattersThis is not a “sit behind a desk” management role. We’re looking for someone who takes ownership, builds strong systems and stronger teams, and genuinely cares about creating meaningful experiences for guests and staff alike. You’ll have the opportunity to help shape the future of a growing hospitality business that values authenticity, outdoor culture, thoughtful design, and community impact.