Integrated Campaigns / GTM Programs Lead

Title : Manager, Integrated Campaigns & GTM Programs, North America Location : Remote Job Description We’re looking for a strategic, hands‑on marketer to serve as a key partner to the VP of North America Field Marketing, effectively acting as a “second in command” for campaign strategy and execution. This role facilitates and orchestrates integrated, multi‑channel campaign programs across all lines of business, ensuring cohesive messaging and sequenced touchpoints that drive pipeline from top‑of‑funnel through conversion. You’ll work closely with Field Marketing Directors, Product Marketing, Growth Marketing, and Sales to build and scale a high‑performing, always‑on demand engine. Responsibilities Messaging Framework: Facilitate the North America messaging framework, mapping value propositions to each line of business, persona, and funnel stage; identify and brief content gaps to Product Marketing. Integrated Campaign Calendar: Design quarterly campaign themes and maintain the North America campaign calendar, aligning LOB priorities, product launches, industry events, and buying cycles into a unified, sequenced plan. Customer Programs Orchestration: Develop customer programs and communications strategy based on whitespace analysis; partner with LOB leads, Growth Marketing, and Product Marketing to map account‑specific, multi‑touch programs. Digital & Paid Media: Own strategy, structure, and requirements for digital campaign execution to optimize pipeline influence, ROI, and CAC. Lead Nurture & Automation: Partner with Field Marketing to design and maintain lead nurture tracks by persona, LOB, and funnel stage. Pipeline Reporting: Guide campaign performance reporting with clear insights and executive narrative for Marketing and Sales leadership. What You Bring Strong demand generation mindset – you start with the buyer and build connected, full‑funnel programs. Ability to orchestrate complex, multi‑channel campaigns across lines of business. Influential and collaborative; able to drive alignment without direct authority. Solid depth in marketing automation, lead nurture strategy, and funnel optimization. Strong communication skills with the ability to translate performance into business impact. Requirements 7+ years of B2B marketing experience, including demand generation or integrated campaigns. Experience in enterprise software, SaaS, and/or InsurTech/FinTech preferred. Demonstrated success executing multi‑channel campaigns that drive measurable pipeline impact. Experience partnering cross‑functionally across Field, Product, and Growth Marketing. Proficiency with marketing automation platforms and Salesforce. Bachelor’s degree required. At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic. Sapiens is an E‑Verified & Equal Opportunity / Affimative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. #J-18808-Ljbffr