Vice President Marketing

What You’ll OwnMarketing Strategy & ExecutionOwn marketing end-to-end across demand gen, product marketing, content, events, and brandBuild a function designed for a provider-first, clinic-driven sales motion, not a generic SaaS funnelPipeline Generation (Provider-Focused)Develop and execute GTM strategy focused on MSK clinics, specialty practices, and multi-site provider groupsGenerate qualified pipeline from growth-oriented practices and regional clinic groups, not low-intent leadsDrive pipeline through a mix of inbound, outbound support, events, partnerships, referrals, and targeted ABMPositioning & MessagingDefine Flagler’s positioning as the clinical operating system for MSK careTranslate complex clinical workflows and operational challenges (patient flow, provider utilization, revenue per visit) into clear, credible messagingEnsure messaging resonates with both clinical and operational stakeholdersDemand Gen & Field MarketingBuild multi-channel programs across paid, lifecycle, and outbound supportOwn field marketing (conferences, regional events, in-person engagement)Build referral and partner-driven growth loops within the MSK ecosystemOperate in a market where credibility, proof, and relationships matter as much as digital performanceProduct Marketing & Sales EnablementLead launches, case studies, ROI narratives, and sales collateralSupport multi-stakeholder sales cycles (clinicians, operators, owners)Help sales move deals from intro → follow-up → close with the right materials and messagingAnalytics & InfrastructureOwn reporting across pipeline, CAC, funnel performance, and attributionBuild systems that reflect long sales cycles, pilot-based conversions, and multi-touch buying behaviorMetrics & ExpectationsYou are accountable for:Qualified pipeline from high-fit MSK provider groupsContribution to net new ARRIntro → follow-up → close conversion ratesCost per qualified clinic opportunity and CAC efficiencyPipeline from events, partnerships, and referralsWhat Success Looks LikeMarketing becomes a predictable driver of qualified provider pipeline and revenueFlagler has a clear, differentiated position in the MSK marketA repeatable system exists for generating and converting demand from the right clinicsSales is consistently enabled with materials that improve deal progression and win ratesLeadership has clear visibility into marketing performance and ROIWho You Are5+ years in B2B marketing, growth, or GTM leadershipExperience selling into clinics, provider groups, or healthcare operators (MSK or specialty care strongly preferred)Strong track record of owning pipeline and revenue outcomes, not just leadsDeep understanding of how providers actually buy: long cycles, multiple stakeholders, high trustFamiliar with clinic economics (e.g., provider utilization, patient flow, revenue per visit) and able to reflect that in messagingAble to translate complex products and workflows into clear, credible, and compelling narrativesAnalytical and comfortable managing to pipeline, CAC, and conversion metricsHigh-agency, hands-on operator who can move from strategy to executionRole ExpectationsFull-time leadership role with high ownershipTravel for customer visits, conferences, and industry eventsReports directly to the CEO