Product Content Specialist

Product Content Specialist (In-Person | Chattanooga, TN)We’re looking for a Product Content Specialist to help us turn technical product information into clear, helpful, customer-focused content.This is a writing-first marketing role for someone who enjoys learning how products work, asking good questions, and turning rough technical input into polished content that customers can actually understand. You’ll help write product copy, manuals, installation guides, blog posts, educational articles, email content, and other materials that support both our customers and our brand.This role is a strong fit for someone who enjoys storytelling, technical communication, and learning by talking with subject matter experts. You do not need to come in as an EFI expert, but you do need to be curious, coachable, detail-oriented, and able to think like the customer.If you enjoy:Writing and editingTurning complex information into something clear and usefulLearning about cars, parts, and enthusiast cultureTalking with coworkers to gather information and clarify detailsHelping create content that actually answers customers’ questionsThen this can be a very fun and rewarding role for the right person.This is an in-person position at our headquarters in Chattanooga, Tennessee, and may include occasional travel to automotive events and trade shows.Who We AreAces Fuel Injection, Inc. is a manufacturer of electronic fuel injection systems, ignition systems, engine management systems, and supporting components.We specialize in:EFI solutions for classic cars, converting from carburetors to modern fuel injectionEngine management systems for modern engine swaps, including LS, LT, and HemiComplete fuel, ignition, and control solutions for enthusiasts, builders, and shopsOur Chattanooga office serves as our global headquarters, housing multiple key departments, including:Customer SupportWarehousing & FulfillmentPrimary Marketing & E-CommerceResearch & DevelopmentProduct EducationWe also collaborate closely with our international teams on select projects, including product development, technical documentation, and marketing initiatives.Why This Role Is UniqueThis is not just a generic content job, and it is not just a technical writing job.This role sits in the middle of marketing, product education, and customer communication. You’ll help shape how customers understand our products from the first time they see a product page all the way through installation and use.You’ll work with real products, real customer questions, and real technical input from the people who build, support, and sell what we make. One day, you may be organizing an installation guide. Another day, you may be interviewing a team member for a tech article, rewriting product feature copy, or helping support written content for a new product launch.This is a great role for someone who wants to build strong experience in content marketing, product communication, and technical storytelling in an automotive environment. The user’s draft for this role already centered the job on product copy, manuals, blogs, and educational writing, and emphasized the need for someone who can take technical input and translate it into customer-friendly language.What a Typical Week Looks LikeYour week will usually be a mix of writing, editing, formatting, research, and collaboration.On a normal week, you might spend time drafting or revising product descriptions, updating manuals, formatting installation instructions in Google Docs, interviewing internal team members to better understand a product, or writing blog and educational content around common customer questions.During launch periods, you may help support product page copy, feature summaries, email content, and technical education materials. At times, you may also help prepare written content tied to events, training sessions, or customer-facing marketing efforts.Some weeks are more focused on manuals and documentation. Other weeks are more focused on product launches, blog content, or educational articles. Variety is a core part of this role.Core ResponsibilitiesYou’ll receive training and support, but this role may include:Writing and revising product copy, feature and benefit copy, and product descriptions for websites, launch materials, and sales collateralCreating and maintaining product manuals, installation guides, quick-start guides, and other customer-facing documentationTurning rough technical notes, engineering input, product specs, and installation steps into clear, organized written contentInterviewing internal subject matter experts and gathering information from R&D, tech support, sales, and leadershipWriting blog posts, tech articles, educational content, and other long-form pieces that help customers understand products and applicationsAssisting with written content for email campaigns and other marketing initiativesFormatting documents in tools such as Google Docs, Microsoft Word, Canva, or similar platforms, including adding images, captions, callouts, tables, and step-by-step visuals where neededReviewing content for grammar, clarity, consistency, accuracy, and brand voice before publicationHelping identify where visuals should be used to improve clarity and storytelling, even if you are not the one creating the imagesCollaborating across departments to keep content technically accurate, customer-friendly, and on-brandSupporting marketing efforts tied to shows, events, training sessions, and other customer-facing activities when neededTaking ownership of final deliverables and maintaining a high standard for quality, readability, and usefulnessOther Opportunities Within the RoleThis role also includes occasional travel to car shows, trade events, training sessions, and other industry gatherings.Marketing participates in these events for more than just brand visibility. They help us see how customers actually talk about products, what questions they ask in real time, what confuses them, what excites them, and what content would better help them make buying or installation decisions. These events also help us gather real-world product insight, support launches, work more closely with enthusiasts and builders, and create more useful educational and promotional content afterward.Who This Role Is a Great Fit ForThis role is a great fit if you:Are a strong writer with a good ear for clarity and toneEnjoy learning technical information and simplifying it for other peopleCan think like the customer and anticipate common questionsLike collaborating with teammates and asking follow-up questionsAppreciate cars and automotive culture, even if you are not already an expertTake pride in polishing details and improving the final productWant to build experience in content marketing, technical communication, and product storytellingRequired QualificationsExcellent written and verbal English communication skillsStrong grammar, editing, proofreading, and organizational skillsAbility to take technical or incomplete information and turn it into clear, polished writingAbility to think like a customer and anticipate common questions, objections, and points of confusionComfortable collaborating with coworkers, asking follow-up questions, and gathering information from subject matter expertsStrong attention to detail and willingness to take ownership of the final output, especially if using AI toolsFamiliarity with Google Docs, Microsoft Word, or similar document toolsAbility to insert and organize images, screenshots, and supporting visuals into documents and marketing materialsInterest in cars and automotive culture, with a willingness to learn technical product knowledgeComfortable speaking with coworkers, customers, and event attendees in a professional wayWillingness to travel occasionally for trade shows, events, or training activitiesPreferred QualificationsDegree in Marketing, English, Journalism, Communications, Technical Writing, or a related field preferred but not requiredExperience writing product copy, manuals, technical documentation, blog posts, articles, or email contentExperience in automotive, powersports, performance aftermarket, manufacturing, or other technical product industriesFamiliarity with Adobe InDesign, Canva, Google Docs, or similar layout toolsBasic understanding of photography, videography, or visual storytellingFamiliarity with SEO best practices for blog and website contentExperience using AI writing tools as part of a workflow while still taking responsibility for fact-checking, editing, and final qualityWhat Success Looks Like in This RoleProduct pages are clearer, more persuasive, and easier for customers to understandManuals and installation guides are more professional, easier to follow, and more consistentTechnical input from internal teams gets translated into polished content fasterBlog and educational content better answers customer questions and supports the sales processWritten materials across the company become more consistent in tone, clarity, and formattingAdditional InformationCompany-paid travel for approved trade shows and industry eventsPortfolio or examples of writing, editing, product copy, or documentation work are a plusAutomotive enthusiasm is important, even if your technical knowledge is still growingJob Type: Full-time (M-F 8:30-5:30 with 1 hour lunch)Work Location: In person at Chattanooga HQ. When traveling for shows, hours vary somewhat, and some events occur over weekends. You will earn comp time for those hours. All Travel and lodging are provided by the company, and a $60 per diem is awarded each day for out-of-town/travel events.Compensation: This is a full-time salaried position. The hourly range displayed in the job posting is simply an approximate breakdown of the annual salary and is included as a helpful reference for candidates.Benefits:Dental insuranceEmployee discountHealth insurancePaid time offVision insuranceWork Location: In person