Marketing Director, Alpha - $100,000/year USD

IMPORTANT NOTE: This is an in-person position based at our Austin, Texas campus.Traditional schools tell students what to think. This position is about teaching them how to deliver results.Alpha is creating a new model for high school education—one where students don't passively absorb lectures or memorize facts. Instead, they create, launch, communicate, and evolve. They initiate projects, experiment with concepts, and acquire practical skills that many adults never attain. Your responsibility is ensuring they follow through with excellence.You will collaborate directly with high school students while they launch businesses, manage projects, and cultivate the confidence, communication abilities, and competence needed for success beyond academic walls. You are not here to deliver theoretical instruction. You are here to facilitate execution. You will establish rigorous expectations, maintain accountability, and challenge students to generate work that meets real-world standards.This position suits individuals who have accomplished something substantive outside academic settings—launched a product, expanded an audience, operated within a startup, or produced results in a dynamic environment—and seek to leverage that background to cultivate the next generation. If you're seeking a conventional teaching position, this isn't it. If you aim to influence how driven teenagers think, operate, and perform, this is your opportunity.If you've achieved something tangible in your professional life and want to dedicate your time to propelling motivated teenagers toward their full capability, this is your platform. Apply nowWhat You Will Be DoingDesign practical workshops that teach students methods for building genuine social media audiencesMentor students on content development strategy, spanning from concept generation to optimization leveraging AI toolsSupport students in transforming their personal knowledge domains into viable brandsProvide coaching to students individually and in small groups to establish objectives, maintain consistent execution, and produce concrete deliverablesMaintain accountability to elevated standards in communication quality, work output, and commitmentDirect students through practical projects (entrepreneurship, marketing, software development, etc.) while driving toward measurable outcomesMonitor student development across the 3 C's and take action when performance declinesMaintain transparent communication with students and parents regarding advancement, shortcomings, and action itemsWhat You Won’t Be DoingConducting traditional lectures or following a standardized curriculumEvaluating large volumes of homework or emphasizing theoretical conceptsAccommodating disengaged students or reducing expectations to preserve comfort levelsFunctioning within a slow-moving, bureaucratic educational institutionMarketing Director Key ResponsibilitiesProduce quantifiable improvement in students' confidence, communication, and practical capability by guiding them to execute consistently at an elevated standard.Basic RequirementsVerified track record of significant personal accomplishment in at least one practical domain: launching a company, expanding an audience, generating revenue, producing published research, competing at an elite level, or equivalentProven coaching and mentoring capabilities, with demonstrated ability to motivate teenagers3+ years mentoring/coaching teenagersSuperior communication and presentation capabilitiesProficiency with AI/technology tools (ChatGPT, Claude, etc.)Available to work on-site in Austin, TX. Relocation support is providedAuthorized to work in the US without visa sponsorshipNice-to-have RequirementsSpecialized expertise in at least one practical field (entrepreneurship, medicine, sales, technology, creative industries, finance, athletics) that you can integrate into coaching sessions and workshops with precisionBackground working within a startup or high-growth organization at any capacityAbout AlphaWant to join a learning rebellion that’s transforming the traditional classroom? Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.They don’t play by the old rules. Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.Alpha School is rewriting the rules of education.Sounds too good to be true? It’s not. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!Working with usThis is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.Crossover Job Code: LJ-4909-US-Austin-MarketingDirec.017