Marketing Manager – Lead Generation Specialist

At Realtex Homes, our mission is simple: Rebuild Smarter. Faster. Together. We specialize in helping homeowners—particularly victims of the Eaton Fire—rebuild their dream homes within their budget. Armed with our proprietary ClearPath™ 14-Day Approval Guarantee, deep legislative connections, and world-class building expertise, we cut through the red tape of city permitting to deliver the fastest approvals and most affordable rebuild options in California. We bring commercial-grade precision to residential builds, advocating for our clients every step of the way.The RoleWe are seeking a highly motivated, data-driven Marketing Manager to spearhead our lead generation efforts. You won't just be building brand awareness; your primary, laser-focused objective is to deliver 5 to 10 highly qualified leads per month. A "qualified lead" for us is a homeowner who needs to rebuild, and is ready to engage our coalition of architects, engineers, and builders. You will be speaking directly to people who have been through a challenging time, which means your marketing strategies must balance aggressive lead generation with deep empathy and trust-building.Key ResponsibilitiesDrive Qualified Leads: Design, execute, and optimize multi-channel marketing campaigns (PPC, paid social, SEO, direct mail, and email) to consistently generate 5 to 10 qualified homeowner leads every month.Targeted Outreach: Develop highly targeted campaigns aimed at Eaton Fire victims who urgently need rebuilding services.Conversion Optimization: Build and refine high-converting landing pages, ad copy, and sales funnels that highlight our unique value propositions, specifically the ClearPath™ 14-Day Approval Guarantee.Analytics & Reporting: Track acquisition costs (CAC), return on ad spend (ROAS), and lead-to-appointment conversion rates. Provide weekly performance reports detailing the exact number of qualified leads generated.Brand Messaging: Craft compelling, empathetic messaging that positions Realtex Homes as an advocate and partner, highlighting our ability to handle insurance reviews, architectural design, and fast LA County approvals.What We’re Looking ForProven Track Record: You have a verifiable history of generating high-ticket B2C leads, preferably in real estate, custom home building, construction, or disaster restoration.Performance Marketing Expert: Deep expertise in Google Ads, Meta Ads, localized SEO, and conversion rate optimization (CRO).Data-Driven: You don't guess; you test. You know how to allocate budget efficiently to hit strict weekly lead quotas.Empathetic Communicator: You understand how to market sensitively to individuals who may have lost their homes, focusing on solutions, speed, and relief.Self-Starter: We move fast (just like our permit approvals). We need an autonomous leader who can take ownership of the marketing budget and deliver results from day one.Why Join Realtex Homes?Meaningful Work: You will be directly responsible for connecting displaced families with the team that will rebuild their homes and their lives.Unique Selling Proposition: Marketing is easier when you have an undeniable offer. Our 14-Day Approval Guarantee and zero-risk proposition make our services highly marketable.Competitive Compensation: Base salary plus performance incentives tied directly to your ability to hit and exceed your weekly lead generation targets.Ready to help families rebuild? Please submit your resume, a brief cover letter, and a specific portfolio/case study demonstrating how you have successfully scaled lead generation to meet strict weekly quotas in a relevant industry.