Marketing Professional

This position is a Full-Time, permanent position within our company. You will be joining a team of highly dedicated professionals that thrive for new challenges daily, as well as a company that demonstrates the greatest care for its employees and has a track record for sound business decisions. Location: Raleigh, NC Description Essential Job Functions: Creating innovative marketing campaigns Creating innovative social media traffic Producing designs for innovative and attractive marketing material Continuing to expand on our branding initiatives Responsible for lead generation, volume, and cost per lead Overseeing new opportunities for generating leads Creating long-term brand strategy and initiatives Proactively pursuing new channels to lead brand growth Providing visionary leadership Researching industry trends and what prospective customers' needs might be Identifying key segments of our industry and aligning our marketing activities to deliver on those needs Producing and coordinating weekly and monthly newsletters for email campaigns Handling all marketing activity details such as mailings and email campaigns Creating and managing events and seminars to generate demand Working closely with any marketing assistants to aid in demand generation and campaign maintenance Participating daily in blogs and discussions online to generate demand interest in our services Participating daily in blogs and technical forums, offering our professional opinions to demonstrate our skills and capabilities as a company Building solid branding and message campaigns to ensure demand generation Maintaining all aspects of our social media venues and working closely with development to add new features and services to enhance all of our social media and web venues Tracking and communicating key competitor actions to Management team regarding product launches, partnerships, and brand/marketing/channel strategy Qualifications Basic Qualifications and Experience: A minimum of 2 years of experience in a Marketing or Business Development role is preferred A minimum of 2 years of experience with managing social media content A minimum of 2 years creating successful marketing campaigns Experience in Graphic Design and relative skill sets is preferred Understanding of modern Technology environments A Degree in Marketing or Business Management is preferred Ability to take high-level ideas and turn them into action items Experience building/modifying/editing professional Power Point presentations Ability to develop/build management reports with the advanced use of Excel Experience using Adobe Photoshop & Illustrator for building and modifying marketing assets For consideration please send the following: cover letter, resume, references, educational transcripts or certificates, and salary requirements to careers@crossroadstech.net