UX Strategist (Contract) - North America

Job Description OverviewWe are seeking a highly analytical, strategic, and commercially-minded UX Strategist to lead data-driven optimization initiatives across a portfolio of eCommerce clients.This role goes beyond traditional UX research. The UX Strategist is responsible for translating complex performance data into clear, prioritized optimization roadmaps that drive measurable business impact.You will operate at the intersection of data analysis, measurement strategy, experimentation, and business consulting—leveraging platforms like Google Analytics (GA4), Shopify, and testing tools to uncover opportunities, define hypotheses, and guide cross-functional teams in execution.This role includes ownership of both insight generation and measurement strategy, ensuring that data collection, reporting, and experimentation are aligned to drive business outcomes.The ideal candidate is not just an analyst or researcher—but a strategic operator who can:Connect onsite behavior ? business outcomesIdentify high-impact opportunities across the funnelDrive experimentation programs tied to revenue, LTV, and retentionConfidently advise clients and stakeholders on what to prioritize and whyResponsibilitiesData-Driven Opportunity IdentificationAnalyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journeyConnect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.)Synthesize large datasets into clear insights that inform strategic directionStrategic Roadmap DevelopmentTranslate insights into prioritized optimization roadmaps aligned with client business goalsEvaluate opportunities using structured prioritization frameworks (impact, effort, confidence)Balance short-term wins with long-term strategic initiativesExperimentation LeadershipOwn and drive A/B testing programs across multiple clientsDefine hypotheses rooted in data and behavioral insightsPartner with design and development teams to execute experimentsAnalyze results and scale winning solutions across the experienceMeasurement Strategy, Funnel Analysis & ReportingDefine and evolve measurement frameworks, including custom events, funnel tracking, and KPI structures within GA4 and ShopifyBuild and analyze end-to-end conversion funnels (landing ? PDP ? cart ? checkout ? purchase ? retention)Identify tracking gaps and partner with engineering/data teams to implement robust event instrumentationDevelop clear, insight-driven reporting that translates performance into actionable recommendationsOwn the performance narrative—connecting what is happening ? why ? what to do nextCreate and maintain dashboards (GA4, Looker, etc.) to monitor ongoing performance and experiment impactClient Strategy & AdvisoryServe as a strategic partner to clients, guiding optimization decisions with clarity and confidencePresent insights, performance narratives, and recommendations in a compelling, business-focused wayBridge the gap between data, UX, and business strategyCross-Functional ExecutionCollaborate with UX designers, UI developers, and project managers to bring recommendations to lifeEnsure strategic intent is maintained through design and development executionDrive alignment across teams to deliver high-quality outcomesPerformance Measurement & Continuous OptimizationDefine and evolve KPIs and measurement frameworks aligned to business outcomes (revenue, LTV, retention)Track performance of optimization initiatives and iterate based on resultsEstablish scalable processes for continuous optimization across accountsRequirementsExperience & Expertise5–8+ years of experience in UX, CRO, Product Analytics, or Digital Strategy rolesProven track record of driving measurable business impact through data-driven optimizationDeep expertise in:Google Analytics (GA4)Shopify analytics & reportingA/B testing platforms (e.g. Optimizely, Convert, Shoplift, VWO, Intelligems, etc.)Data & Measurement ExpertiseStrong experience with GA4 event architecture, including custom event design, funnel setup, and debugging tracking issuesExperience analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunitiesAbility to translate raw data into clear reporting and executive-level insightsAnalytical & Strategic ThinkingStrong quantitative skillset with the ability to interpret complex datasetsAbility to connect user behavior with business performance and financial outcomesExperience building and prioritizing optimization roadmapsExperimentation & CROHands-on experience designing, executing, and analyzing A/B testsStrong understanding of experimentation frameworks and statistical significanceAbility to scale experimentation programs across multiple initiativesClient-Facing & Communication SkillsExperience working directly with clients or stakeholders in a consultative capacityExceptional storytelling ability—translating data into clear, actionable narrativesConfidence presenting to senior stakeholders and influencing decision-makingCross-Functional CollaborationExperience working with design, development, and product teamsAbility to drive execution without direct authorityStrong ownership, organization, and accountabilityNice to HaveExperience in eCommerce, subscription models, or DTC brandsFamiliarity with tools like Hotjar, FullStory, Elevar, Looker, or BigQueryBackground in UX design or product strategyWhat Success Looks Like in This RoleYou consistently identify high-impact opportunities across multiple client accountsYour recommendations directly influence conversion, revenue, and retentionClients view you as a trusted strategic partner, not just an analystYou effectively manage and prioritize across competing initiativesYou elevate how teams think about data, experimentation, and optimization strategyWhy This Role MattersAt Anatta, we don't just analyze performance, we drive outcomes.The UX Strategist plays a critical role in bridging the gap between data and decision-making, ensuring every insight leads to clear action, measurable impact, and continuous growth.The duties and responsibilities described here are not a comprehensive list and the scope of the job may change as necessitated by business demands. Anatta Design reserves the right to revise the job description as circumstances warrant.This is a contract position, the pay range is $50 - $70 USD per hour. The hourly pay range listed is an estimate and may vary based on skills, experience, location, and project requirements. Final rates will be confirmed at the time of offer.Compensation Transparency & Pay PhilosophyAt Anatta Design, we believe in fair and competitive compensation based on location. We post salary ranges in compliance with state requirements for U.S.-based roles, ensuring transparency for candidates in those regions. If you are applying from outside the U.S., please note that our pay scales are adjusted based on the cost of living and market conditions in each country.Powered by JazzHRzhFguaWhzi