Email Marketing Manager

The B2B Email Marketing Manager is responsible for planning, developing, implementing, and optimizing data-driven email marketing programs that support lead generation, pipeline acceleration, and customer lifecycle marketing within a B2B environment. This role partners closely with Demand Generation, Sales, Lead Operations, Digital, and other stakeholders to execute targeted campaigns and multi-step nurture programs using Pardot (Marketing Cloud Account Engagement) and Salesforce (SFDC). The Email Marketing Manager ensures email initiatives align with revenue goals, customer success, partner marketing, and sales processes, list building/segmentation strategy, and marketing automation best practices while maintaining strong governance, reporting accuracy, and brand consistency. WHAT YOU'LL DO: Independently design, build, QA, and deploy B2B email campaigns in Pardot (Marketing Cloud Account Engagement) Develop, execute, and monitor multi-step, behavior-based nurture programs aligned to verticals, lifecycle stages, and go-to-market initiatives Support promotion of Demand Generation initiatives including webinars, gated content, events, product launches, and pipeline acceleration campaigns Build and maintain dynamic lists, segmentation rules, and automation rules to support verticalized and multi-product marketing strategy Apply a basic understanding of email nurture execution to support scalable lifecycle programs Develop, implement, and track A/B testing strategies for subject lines, content, CTAs, send timing, and audience targeting Interpret marketing performance data (open rates, CTR, CTOR, conversion rates, MQLs, influenced pipeline) and adjust campaign strategy accordingly Develop performance reports and dashboards to communicate results to stakeholders and leadership at a regular cadence Maintain intermediate knowledge of email best practices including deliverability, CAN-SPAM compliance, data hygiene, and mobile optimization Use HTML/CSS to update email templates and HTML blocks while maintaining brand and responsive standards Test and troubleshoot email rendering, tracking, and automation issues across devices and clients Maintain strong data governance standards within Pardot and SFDC, including list validation and suppression management Support broader marketing operations initiatives including Pardot form creation, custom tracking link (UTMs) + redirect generation, and other automation assets to enable campaign execution and accurate attribution Work effectively in a matrixed organization, partnering with Demand Gen, Lead Ops, Sales, Creative, and Digital teams Follow established approval processes and manage stakeholder timelines to ensure on-time delivery Demonstrate excellent time management skills and the ability to prioritize multiple concurrent campaigns Contribute to broader B2B lifecycle marketing strategy and campaign planning Mentor junior team members in email build best practices, QA processes, automation strategy, and performance analysis; be viewed as a team leader and subject matter expert YOU'VE GOT WHAT IT TAKES IF YOU HAVE: Bachelor's Degree in Marketing, Communications, Business, or related field 4+ years of digital marketing experience 3+ years developing and executing B2B email marketing campaigns 2+ years hands-on experience with Pardot (Marketing Cloud Account Engagement) or similar marketing automation platform Experience working within Salesforce (SFDC) environment Intermediate understanding of marketing automation platforms (Pardot/Marketing Cloud Account Engagement, Marketo, HubSpot, SFMC, Iterable, etc.) including segmentation, automation rules, engagement programs, and reporting Strong working knowledge of Salesforce (SFDC) data structure, including lead vs. contact architecture, campaign tracking, and simple reporting Ability to maintain accurate data, workflows, and documentation within a B2B marketing operations framework Ability to build and optimize lifecycle-based email programs that support lead generation, MQL conversion, sales enablement, and customer retention Applies intermediate knowledge of email best practices to improve engagement, deliverability, and pipeline impact Strong written communication skills with the ability to craft clear, compelling, and audience-specific B2B messaging aligned to verticals and buyer personas Ability to analyze performance metrics and translate data into actionable optimizations that support revenue growth Understands how email performance contributes to broader marketing and sales KPIs Ability to work effectively in a matrixed organization with cross-functional stakeholders Demonstrates leadership by mentoring team members in building emails, executing strategy, and improving processes Strong organizational and time management skills with the ability to manage competing priorities IT WOULD BE NICE IF YOU Advanced HTML/CSS for email development Experience working in a verticalized B2B marketing structure