Conversion & Analytics Manager
About KlientBoostKlientBoost is a Performance Marketing Agency based out of Costa Mesa, CA. We have offices in California and North Carolina, employees in 15 different states as well as Canada and the UK. We currently offer PPC, SEO, CRO, Data Ops and Performance Creative services for our clients. We love Marketing, working hard and doing it all with good people -- interested? Let's tell you about what we need...About the role This is a senior individual contributor and people manager role responsible for the measurement infrastructure that powers performance across 100+ client accounts. The ideal candidate combines deep technical expertise in conversion tracking and data engineering with the strategic instincts to prioritize high-impact work in a fast-moving agency environment. You will own the BI practice end-to-end — from tag implementation and data architecture to client reporting and team development.What you'll doLead and manage a team of 2–4 employees and contractors, including remote and international resources, providing direction, quality oversight, and professional developmentOwn online and offline conversion tracking strategy and implementation across Google Ads, Meta, LinkedIn, Microsoft Ads, and other paid channelsArchitect and maintain data pipelines and reporting infrastructure to support client measurement needs at scaleDesign and manage GA4 configurations, GTM containers, and tagging frameworks across a diverse client portfolioOversee offline conversion tracking integrations, including CRM-to-ad-platform data flows via tools like HubSpot and ZapierBuild and maintain client-facing dashboards and performance reports in Looker Studio and BigQueryServe as the internal subject matter expert on measurement best practices, consent frameworks, and attribution methodologyCollaborate with account management and paid media teams to scope, prioritize, and deliver BI projects across competing client demandsEvaluate and implement AI-assisted automation to improve operational efficiency and reduce manual effort across the teamDefine and document processes, SOPs, and quality standards for the BI functionTrack and manage tracking support deliverables and timelines to ensure excellent client experience centered around BI initiativesKnowledge & Critical Skills/ExperienceConversion tracking — end-to-end implementation and QA across major ad platforms (Google, Meta, Microsoft, LinkedIn)Offline conversion tracking — CSV uploads, API-based data ingestion, CRM-to-platform pipelinesHubSpot — CRM integration, lead tracking, and ad platform syncZapier and equivalent workflow automation toolsLooker Studio — dashboard creation and data source managementBigQuery — working familiarity with querying and data organization for reportingProject management — ability to triage and execute across multiple high-priority workstreams simultaneouslyTeam leadership — experience managing full-time employees and contractors across time zonesBonus QualificationsIntermediate to advanced SQL (CTEs, window functions, aggregation)Experience with AI automation tools (n8n, Make, or similar)Familiarity with API-based ad platform integrationsPrior experience in a digital or paid media agency settingThe pay range for this role is:95,000 - 110,000 USD per year (United States)#J-18808-Ljbffr