Photographer

Reports To: Content DirectorLocation: Milwaukee, WI (On-site)Employment Type: Full-Time, Salaried, ExemptAbout WantableAt Wantable, we're redefining retail through personalization. Our membership-based model and proprietary technology empower us to curate products that help customers discover confidence and joy through style.As a data-driven fashion company, we combine human intuition with algorithmic intelligence to deliver personalized assortments - balancing creativity, analytics, and operational precision.We're seeking a Photographer who is a highly creative, AI-forward creator that operates at the intersection of photography, videography, creative direction, and workflow innovation. This is not your traditional photographer role.About The RoleThe Photographer will play a critical role in how our brands come to life visually—acting as a true creative partner to the Content Director, Production and Photo Studio Manager and Sr. Director of Marketing & Creative to execute within a high-performing production environment.You are someone who doesn't wait for direction—you help define it. You think in terms of impact, efficiency, and evolution, not just execution. You're as comfortable concepting and executing a campaign as you are building a set, testing new AI workflows, or directing talent on set. Equally skilled at shooting models and off-figure apparel, you have a sharp eye for lighting, composition, posing, and location. Whether working with an iPhone or professional camera equipment, you consistently create elevated, compelling imagery.This role is for someone who wants to push the creative and technical boundaries of an editorial and e-commerce studio—not just operate within one.What You'll DoLead Creative Execution on SetAct as the creative lead during shoots, translating brand direction into high-impact visual outputBuild and own shot lists based on impact, performance, and storytelling—not just volumeLead creative decisions across lighting, composition, framing, motion, and visual direction Direct models, freelance talent, and HMU with confidence and clarityEnsure every asset ladders up to a consistent, elevated Wantable aestheticRemain agile and adaptable to shifting timelines, priorities, and on-set needs communicating potential delays proactively and in real timeOwn Photography ProductionOwn end-to-end execution of on-figure and off-figure photography Manage lighting, composition, styling alignment, and asset quality across e-commerce and marketing needs Maintain and organize studio equipment inventory while proactively researching new tools and technology investments that improve efficiency and reduce production costsVideo + Motion Content ProductionCapture engaging short-form video and motion content for e-commerce, social, and paid channels using both mobile devices and professional production equipment Edit and deliver polished video assets with strong storytelling, pacing, sound design, color correction, and platform-native formatting Execute efficient post-production workflows leveraging motion graphics, AI-assisted editing tools, and content versioning across channelsTest and iterate on video formats, hooks, pacing, and editing styles using performance insights and channel trends Stay ahead of evolving platform trends, creator behaviors, editing techniques, and emerging production technologies to continuously elevate creative output. Help establish foundational video and motion production standards, documentation, and best practices within the creative organizationDrive AI Innovation & Workflow EvolutionIdentify where AI can replace, enhance, or accelerate traditional studio workflows(e.g., background generation, eliminating flatlays, automating ecomm outputs)Experiment with and implement tools across:Generative AI (backgrounds, environments, variations)Post-production automation (masking, retouching, cropping)Metadata and asset prep workflowsAct as a champion for modern creative workflows, embracing agile production approaches over rigid studio processes and traditional approval structuresPartner with the Studio Manager to integrate new tools into scalable workflowsCross-Functional CollaborationCollaborate with the Content Director and Sr. Director of Marketing & Creative to concept and execute cohesive, on-brand visual campaigns across ecommerce, social, email, and paid channelsPartner closely with the Studio Manager, who owns scheduling, production flow, and studio operations to ensure creative ideas are practical, scalable, and aligned with production realities Partner closely with the Stylist to execute content efficiently and on schedule while collaborating on model casting, onset direction, HMU direction, and performance-driven content ideasCollaborate cross-functionally with creative, marketing, and merchandising teams to align on priorities, execute high-impact visual content, and continuously optimize performance using customer insights, engagement metrics, and conversion dataTranslate campaign briefs and priorities into high-quality on-set photography and short-form video contentSupport AI-enhanced company creative workflows to improve studio efficiencyCreative Partner, Not Order-TakerCollaborate deeply with the Content Director and cross-functional teamsBring ideas proactively—concepts, tests, new formats, visual directionsBalance brand consistency with experimentation and evolutionBe someone the team trusts to push the work forward, not just execute itAdditional FunctionsOther duties as assigned. Duties, responsibilities and activities may change at any time with or without noticeRequirementsWhat We're Looking For5-8+ years experience in fashion, ecommerce, or commercial photographyA portfolio that demonstrates:Strong creative direction instincts (not just technical execution)Experience across photography + videographyAbility to create elevated, brand-forward imagery at scaleDeep expertise in:Lighting and compositionOn-set direction Capture One + Adobe Creative Suite (including AI tools)Digital Asset Management and Metadata tagging experienceVideography experience (shooting motion content; editing a plus but not required)Proven ability to:Work with low oversight and high ownershipBuild shot lists and make independent creative decisionsBalance speed, quality, and output volumeCritical Traits (Non-Negotiable):You actively seek new tools, new workflows, and new ways of workingYou're excited by how AI can reshape studio work - and you test itYou improve creative approaches and workflows - not just follow themYou have a point of view and can defend itYou evolve quickly as brand, tools, and strategy shiftNice To HaveBackground in art direction or creative directionExperience integrating AI into creative production workflowsSet design / prop styling / environmental buildsExperience creating content for paid social or performance marketingUnderstanding of how creative impacts conversion and engagementAdditional RequirementsAbility to perform work in a studio, office, and production environmentAbility to remain stationary and/or move throughout studio and production areas for extended periods of timeAbility to occasionally lift and move equipment and materials consistent with the essential functions of the roleAbility to operate photography, video, and computer equipment as required to perform job dutiesAbility to visually inspect and evaluate creative content, digital assets, and production qualityAbility to work at a computer and use standard office and production technology for extended periods of timeAbility to adapt to changing production schedules, priorities, and business needsAbility to travel occasionally to off-site production or shoot locations, if requiredYou'll Thrive Here If You:Are looking to redefine what e-commerce photography looks like in an AI eraWant to have a real influence on creative direction and output across multiple brandsEnjoy working in a highly collaborative environment where creative and production teams partner closely, bringing their individual expertise together to execute content efficiently and cohesivelyCrave the ability to experiment, test, and evolve how content is created at scaleHow We Work At Wantable:High ownership. You are trusted to make decisions that directly impact customers and financial performanceHard-working and hands-on. We move fast, stay scrappy, and focus on impactIndependent thinkers. We value leaders who confidently make data-driven decisions without layers of approvalsLow bureaucracy. We avoid committees, long processes, and unnecessary stepsLove of fashion & product. We combine data with intuition to create experiences customers loveResults over pedigree. What you've built matters more than where you've beenBenefitsWhy Wantable?Be part of a dynamic, fast-growing company that has innovation and creativity embedded in its DNAA chance to shape our customers' journey and leave a lasting impact on their self-confidence, one order at a timeJoin a collaborative environment where your ideas matter, your efforts are rewarded and you can see results in real timeWe have a laid-back, casual environment in a state-of-the-art HQ in Walkers Point.We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.Even more exciting: paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise and a generous 50% discount on 41Fork Exchange located in the Wantable Cafe at our Corporate HQ in Walker's Point. You'll be eligible for the discount on your first day!Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options).