VP of Marketing

Vice President of MarketingLocation: Nampa, Idaho (Onsite)Relocation: AvailableEmployment Type: Full-TimeReports To: Chief Executive OfficerAbout GymreapersGymreapers is a leading strength and performance brand built by lifters, for lifters. We design premium lifting gear, apparel, and accessories used by athletes worldwide. Operating across DTC (Shopify), Amazon, and wholesale, we are a profitable, fast-growing business with a passionate community at our core.The RoleThe VP of Marketing is the senior-most marketing leader at Gymreapers, responsible for owning and scaling the entire marketing function across:Brand & CreativePerformance & Growth MarketingLifecycle (Email/SMS/Retention)Social, Content & CommunityCreator & PartnershipsPR & CommunicationsThis is a player-coach role requiring both strategic leadership and hands-on execution. You will partner directly with the CEO and executive team to drive brand equity and profitable growth across all channels.Key ResponsibilitiesBrand & CreativeOwn and evolve the Gymreapers brand across all touchpointsLead creative strategy across paid, organic, and lifecycle channelsBuild and manage an integrated campaign calendarMaintain a high bar for creative quality and brand consistencyPerformance & Growth MarketingOwn DTC growth across Meta, Google, TikTok, YouTube, and Amazon AdsManage full-funnel performance (MER, CAC, LTV, ROAS)Drive testing culture across channels and creativesOwn marketing budget and P&L in partnership with FinanceLifecycle & RetentionBuild and scale email, SMS, and loyalty programsImprove retention, repeat purchase rate, and LTVDevelop segmentation and personalization strategiesSocial, Content & CommunityLead organic social strategy across key platformsScale creator, athlete, and ambassador programs into revenue channelsStrengthen community engagement and brand affinityOwn PR, brand storytelling, and cultural momentsEcommerce & GrowthPartner with Ecommerce on conversion rate optimization (CRO) and PDP strategyLead go-to-market strategy for product launchesSupport international expansion effortsLeadershipBuild, lead, and develop a high-performing marketing teamManage agencies and external partnersCollaborate cross-functionally with Product, Finance, Operations, and EcommerceWhat You Bring12+ years of marketing experience, including 3+ years in a senior leadership role (VP/CMO level)Experience scaling a DTC or omnichannel consumer brand ($150M+ preferred)Deep expertise in performance marketing and ecommerce growthStrong understanding of key metrics: MER, CAC, LTV, ROAS, attributionProven ability to lead both brand and performance marketingExperience building and managing high-performing teamsBackground in fitness, strength, or athletic apparel industriesExperience scaling creator/ambassador programs into meaningful revenue channelsInternational expansion experience (UK, EU, Canada, Australia)Experience with tools like Shopify, Klaviyo, GA4, Triple Whale/NorthbeamExperience in founder-led or high-growth private companiesBenefits/Perks:Competitive PayCompany paid holidaysPaid Time Off (PTO)Gymreapers on-site gym!Newly renovated HQ!401(k) with up to a 4% employer matchLife Flight Program, VoluntaryEmployee Assistance Program50% Employee Discount 100% Employer Paid: Medical, Dental and Vision100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependentsHealth Savings Account (HSA) employee optionGymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.