Associate Director, U.S. Oncology Marketing Patient Channel Strategist

Job DescriptionA key member of the U.S. Oncology Marketing team, the Patient Channel Strategist will be responsible for defining the media strategies, approving the tactical plans and aligning on the performance measurement for all supported Oncology assets. They will work hand-in-hand with internal and external media, creative and analytic partners to ensure all promotional efforts align with Brand priorities and maximizes business impact.Primary ResponsibilitiesUtilize data to validate consumer media strategy, planning and executional decisions (budget, channel mix, messaging, audience/segments, publishers/networks…) to maximize business impactApprove all media plan changes (i.e., budget cuts, increases, optimizations, etc.) within their aligned book of businessProvide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc.Establish channel, targeting and messaging best-practices utilizing historical performance data and industry knowledge – by brand and at a portfolio levelEnsure all performance reporting incorporates data-driven insights and recommendationsEvaluate new analytical tools/technologies/methodologies to generate additional marketing performance insightsFirst-line of escalation for their aligned Patient ArchitectsWorking with other teams within the organization to collaborate on or lead ROI/Media Mix Modeling/Patient level analyses and business impact studiesWorking in a complex matrix organization where exceptional collaboration is required to obtain desired resultsRequired Experience and SkillsBachelor's degree (BA/BS)A minimum of 7 years combined strategic marketing, media agency, brand management experience in any industry, is requiredStrong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentationsPreferred Experience and SkillsTen (10) years omni-channel marketing and campaign design experience with an emphasis on Consumer media digital strategy that optimizes overall patient experience to drive business resultsPassion for digital media strategy, data and socializing key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision makingStrong knowledge of marketing and Consumer media targeting, channel execution and performance measurementDemonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levelsExperience influencing without direct authority and working successfully with cross-functional teamsStrong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiencesInnovative mindset with affinity toward experimentation and appropriate risk takingDemonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approachOncology marketing experiencePosition LocationUpper Gwynedd, PA with a hybrid work model (combination of in-office and remote) or virtual (remote) with flexibility to travel onsite when needed.Hybrid Work ModelEmployees in office-based positions will work a hybrid model of three onsite days per week and one remote day.Travel Requirements10%Flexible Work ArrangementsRemoteSalary Range$156,900.00 - $247,000.00BenefitsWe offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .EEO StatementAs an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit: EEOC Know Your Rights https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf EEOC GINA SupplementUS and Puerto Rico Residents OnlyOur company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.San Francisco Residents OnlyWe will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance.Los Angeles Residents OnlyWe will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.Job Posting End Date05/2/2026Requisition IDR395535J-18808-Ljbffr