Director of Social Media & Content

ABOUT 321 THE AGENCY 321 is a full-funnel creative agency built for brands that operate in complex, regulated industries - healthcare, insurance, legal services, home services, and entertainment. We're a fully remote, AI-first team that combines strategic creative with CRM infrastructure, performance marketing, and social media to drive real business outcomes for our clients. We don't just make content - we build systems that perform. Our clients include nationally recognized brands across healthcare, home services, and entertainment, and we hold ourselves to the standard that every piece of work we put into the world should be measurable, meaningful, and built to scale. ABOUT THE ROLE As Director of Social Media at 321, you'll lead the agency's social media department - setting the strategic direction, managing and growing the team, and ensuring our clients' social presence is driving real audience growth and business impact. You'll be the senior voice in the room on organic social strategy, content frameworks, platform trends, and community-driven brand building. This is a leadership role first. You'll guide a team of social media strategists and content creators while staying close enough to the work to coach with authority, ensure quality, and push the creative bar higher. You'll partner cross-functionally with paid media, creative, and client strategy to ensure social isn't operating in a silo - it's an integrated engine in the broader marketing stack. WHAT YOU'LL DO Department Leadership & Team DevelopmentLead, manage, and grow the social media department - including strategists, content creators, and channel specialistsSet the team's operating model: workflows, content calendars, approval processes, and output standardsConduct regular 1:1s and performance reviews, providing strategic coaching and career development supportPartner with the Director of Client Strategy to ensure social deliverables align with client goals and account strategyServe as the escalation point for social-related client questions, challenges, or strategic pivots Social Strategy & Content ExcellenceOwn the agency's approach to organic social strategy across platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and emerging channelsDevelop platform-specific content frameworks tailored to each client's audience, industry, and brand voiceSet standards for content quality, brand safety, and creative consistency across all client accountsStay ahead of algorithm changes, platform updates, and cultural trends - and translate those into actionable strategy for the teamLead social audits, competitive analyses, and channel assessments for new and existing clients Performance & AnalyticsDefine KPIs and reporting frameworks for social performance across the client portfolioOversee monthly and quarterly social reporting, ensuring insights are clear, actionable, and tied to client business goalsUse data to guide content iteration, posting cadence, and format experimentationCollaborate with the paid media team on social content that supports paid campaigns and retargeting efforts Cross-Functional & Client CollaborationPartner with Creative on visual content standards, campaign conceptualization, and brand-consistent executionCollaborate with CRM and paid media teams to ensure social content supports the full funnelParticipate in client-facing strategy presentations, QBRs, and new business pitchesSupport new client onboarding by establishing social strategy foundations and early content directionChampion the integration of AI tools into content planning, social listening, and efficiency workflows WHAT YOU HAVE8+ years of experience in social media strategy and management, with at least 2 years in a department or team leadership roleProven track record managing social media for multiple client accounts simultaneously in an agency environmentDeep platform expertise across Instagram, TikTok, Facebook, LinkedIn, YouTube, and Pinterest - including content formats, algorithms, and analytics toolsExperience developing social strategies for regulated industries (healthcare, legal, financial services, home services) is a strong plusStrong content sensibility: you know what makes content stop the scroll, build community, and drive actionExcellent communication and presentation skills - able to translate strategy to clients and inspire a creative teamProficiency in social media management platforms (Later, Sprout Social, Hootsuite, or similar) and analytics toolsComfort with AI-assisted content tools and a proactive approach to integrating them into workflowsStrong organizational skills and the ability to manage multiple priorities across a remote, fast-moving teamBachelor's degree in Marketing, Communications, Journalism, or a related field - or equivalent demonstrated experience REPORTING STRUCTURE The Director of Social Media reports directly to the SVP of Strategy and is a member of the agency's senior leadership team. This role directly manages the Social Media department, including strategists, content creators, and any specialist contractors supporting social execution. COMPENSATION Salary Range: $100,000 - $115,000 annually, based on experience 321 uses a structured compensation framework aligned to role scope, department impact, and agency revenue contribution. Salary placement within range is based on demonstrated experience and leadership depth. Performance bonus eligibility applies at the director level. 321 BENEFITS100% remote work environmentFlexible scheduling with core collaboration hoursPaid time off + agency-observed holidaysProfessional development and platform/tool access budgetCollaborative, AI-forward team culture that values innovation and continuous learningOpportunity to shape and scale a department at a high-growth agency 321 the Agency is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.