Market Manager – Broad Market

Purpose Responsible for establishing and ensuring delivery of the Copper Cane annual business plan within the assigned region. Key relationships Internal: Ownership, sales and marketing leadership and team, and shared services support – HR and administration, customer service, winemaking, production and finance External: Distributor leadership, management and key personnel at target accounts Key responsibilities and accountabilities Brand Advocate Embrace Ownership’s wines and visions. Demonstrate a brilliant understanding of what makes our wines unique and memorable Paint a vivid picture of Copper Cane ownership and brands; bring these to life in verbal communication Regularly participate in trade and consumer events to educate/promote the Copper Cane Portfolio Account Management Work closely with distributor teams to effectively execute the Copper Cane portfolio. Spend a minimum of 4 days every week in the market developing and selling into target list of accounts either on your own or with the Distributor Sales managers and Salespeople Ensure that account commitments are communicated to distributor and follow up upon Educate Distributor District Managers and their teams on the Copper Cane wines and the brands ‘standards’ for each Schedule and execute wait staff trainings in key On- and Off-Sale accounts Regularly activating our current account base Coverage Strategy Command a deep understanding of the market dynamics in the territory you manage Evaluate existing and emerging customers, identify accounts Copper Cane must ‘win’ in and allocate resources effectively; identify underdeveloped accounts and redeploy resources accordingly Planning Develop and agree with your manager the key priorities and actions for each account Make educated business decisions by using a strong working knowledge of: The role of each brand in the Copper Cane Portfolio Brand & Channel standards Work closely with your District, Region and Division Managers to develop appropriate programs for your accounts Liaise regularly with Senior Management on key account opportunities in the high profile accounts in your market Work with distributor managers so that they know the expectation for each account Determine if the level of investment and time allocation is consistent with level of results, refine accordingly Relationship Management Cultivate relationships with the key buyers, key somms and key wait staff at our target list accounts Leadership & Teamwork Work hand-in-hand with District/Regional Managers to achieve the annual plan Manage within T&E budgets Commercial Analysis Use VIP reports to monitor depth & breadth of distribution & volume Use facts to identify market opportunities; allocate the resources to capitalize on these opportunities Diagnose business issues quickly and takes corrective action to minimize the impact Core Competencies Driving for results - Allocates time and resources to the channels, customers, brands and activities that most directly determine achievement of goals Selling skills - Prepares thoroughly for all meetings and targets Win-win-win situations. Good closing skills Sales Planning - Demonstrates expert planning skills. Understands all the fundamentals needed to implement effective pricing & programming decisions Effective Relationships - Demonstrates the ability to establish and maintain effective business relationships with customers and co workers Traits · Strong code of ethics and high level of integrity · Tenacious and resilient · Energetic self-starter who has demonstrated an ability to communicate, work with and lead others. · Works cooperatively as a member of the Sales team and is committed to the overall team objectives rather than own interests · Actively learns from own failures and successes and those of others · Is honest in opinions and takes responsibility for his/her actions · Acts to the values set forth by Ownership Requirements · Minimum of three years’ experience in the beverage alcohol industry at either the supplier or distributor manager level · Experience in implementing luxury brand building strategies · Possesses industry knowledge of assigned geographic territory · Strong selling skills and influencing skills · Ability to impact key accounts · Strong analytical skills and ability to translate complex information to essential actionable points. · Self-motivated and able to work independently · Proficient Computer skills (Microsoft Work, Excel, and PowerPoint) and competence in electronic communications · Exceptional planning and organization skills with an ability to multitask · Possess a positive attitude, dynamic personality and consultative sales skills · Exceptional verbal and written skills Benefits Include: Medical/Dental/Vision, 401K Match, Up to 25% Bonus Potential, Car Reimbursement, and T&E Job Type: Full-time Pay: $85,000.00 - $90,000.00 per year Benefits: 401(k) Dental insurance Health insurance Paid time off Vision insurance Schedule: Monday to Friday Work Location: On the road