Marketing Operations Specialist

Are you someone who thrives on building reliable systems, improving data accuracy, and enabling teams to operate at their best? Cobb Technologies is seeking a Marketing Operations Specialist to own the systems, data, and processes that power our marketing and sales engine.This role focuses on the real work behind marketing operations. You will own alignment between marketing strategy, sales execution, and the systems that power both. This role sits at the intersection of marketing, sales, and operations and is responsible for ensuring our data, systems, and workflows support scalable growth. This is a hands-on role for someone who enjoys building, improving, and maintaining systems while also helping architect where we're going next.What You'll DoMarketing Technology and Sales Systems Ownership:Own and administer HubSpot (CRM, Marketing Hub, Sales Hub CMS) and its integration with Salesforce.Manage integrations with third party tools (e.g. ZoomInfo, event platforms, etc.)Maintain and oversee lead routing, lifecycle stages, pipelines and automated workflowsEvaluate new tools or enhancements that support long-term growthCross-Functional CollaborationServe as a liaison between Marketing, Sales, and Operations departmentsFrequent collaboration with Leadership teamDocument workflows, processes, and best practices to support scalable growthReporting & AnalyticsBuild and maintain end-to-end reporting on Marketing. Sales funnel, campaign performance, lead process, etc.Support leadership with insights on performance and lead qualityensure data structures support accurate reporting over time.What You Must Bring3+ years of experience in Marketing Operations, Revenue Operations, or Marketing TechnologyAdvanced experience with HubSpot (workflows, properties, lists, reporting)Experience working with and integrating Salesforce (preferred) or other CRMBasic technical comfort (APIs, data structures, automation logic)Preferred Qualifications- Strong Understanding of:B2B funnel dynamicsAttribution modelsLead Lifecycle designSales-marketing alignmentFamiliarity with intent data platforms (ZoomInfo)Experience supporting events, webinars, or field marketing programsExperience documenting processes and building internal enablement resourcesOur CultureWe take pride in being a high-trust, team-focused organization where people are supported, heard, and able to grow. Our Glen Allen, VA team works in person and enjoys collaboration, transparency, and shared problem-solving.BenefitsCompetitive pay and advancement opportunities.Comprehensive health benefits and retirement plans.Generous paid time off.Pet-friendly workplace.Ongoing training and development.Employee recognition events.Opportunities to support youth and community initiatives through Imprint.If you're ready to bring your marketing operations expertise to a place where you are appreciated and your work drives real impact, we'd love to meet you. Apply today!The selected candidate will be required to complete a criminal history background check and drug screen.Job Posted by ApplicantPro