Senior Digital/Web Channel Strategist

JOB TITLE: Senior Digital/Web Channel StrategistLOCATION: New Hyde Park, NY (3 days per week onsite required)PAY RATE: $90k- $100k + benefitsSTART DATE: September 1st, 2025HIRE TYPE: direct hireKey ResponsibilitiesDigital Experience Advisory Provide guidance on web strategies that balance user needs and business goals.Collaborate with stakeholders to implement best practices for usability and conversion.Ensure consistency in user experience execution across all web touchpoints, with clear alignment to standards and measurable return on effort/investment.Experience OptimizationIdentify opportunities to improve the digital experience using analytics and user feedback.Partner with the Web Operations team to enhance storefront pages, provider profiles, and booking funnels as well as campaign pages. SEO & AEO StrategySupport technical and content optimization efforts to improve organic performance.Review and approve SEO-related content prior to go-lives.Manage hyper-local and regional SEO strategy implementation, optimizing as needed for priority markets.Ensure the technical SEO roadmap is built, maintained, and monitored for ongoing optimization.Monitor search trends and performance metrics to inform recommendations.External Listings ManagementManage external listing strategy and ensure accuracy across platforms.Monitor performance of Google My Business profiles and monthly updates as needed. Work with technical teams to ensure listings are dynamic and priority fields are integrated with data feeds.Data-Driven Decision Making & ReportingUse analytics tools to track performance and guide continuous improvement.Provide ongoing reporting on key strategic pages and initiatives to measure impact and inform future strategy.Cross-Functional CollaborationWork with marketing, operations, and service line teams to deliver a cohesive digital experience.QualificationsEducation: Bachelor’s degree in Marketing, Communications, Digital Media, or related field.Experience: 3–6 years in digital strategy, SEO, web content management, or related roles.Experience in healthcare or multi-location organizations is a plus.Skills & Tools: Understanding of SEO, AEO, and digital marketing principles.Familiarity with CMS platforms (Drupal), external listings management (Yext), and SEO tools (Conductor).Proficiency with analytics tools (Google Analytics, Search Console).Strong communication and stakeholder management skills.