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Senior Account Manager - B2B Demand Generation
Buffalo, NYMarch 28th, 2026
Senior Account Manager – B2B Demand Generation📍 Remote (U.S.) - West Coast | Full-time | $95,000 - $115,000 Salary DOEAbout the RoleUnreal Digital Group is seeking a Senior Account Manager to support client and account management across a portfolio of B2B clients, leading day-to-day program management that drives demand generation strategies, qualified leads, pipeline growth, and measurable revenue impact.In this role, you’ll serve as a key day-to-day partner to clients, helping translate business objectives into effective B2B marketing strategies and demand generation programs. Working closely with an Account Director, you’ll collaborate with client and internal teams across creative, digital, and RevOps to guide execution, monitor performance, and ensure marketing initiatives support pipeline and revenue goals.If you enjoy building strong client relationships, managing accounts, bringing structure to complex marketing initiatives, and helping B2B organizations drive measurable growth, you’ll thrive in this role.What You’ll DoServe as the day-to-day client lead across assigned accounts, building strong relationships with key stakeholdersSupport the management of day-to-day account operations, including program planning, budget and scope management, timelines, and coordination to ensure successful deliverySupport the development and deployment of B2B marketing strategies that support demand generation, pipeline growth, and revenue impactAdvise clients on demand generation and ABM strategies that translate business goals into effective marketing initiatives and go-to-market plansSupport client performance discussions, sharing insights, recommendations, and next stepsLead client-facing performance reviews and optimization conversationsPresent insights, recommendations, and tradeoffs with confidence and clarityWhat You’ll Bring5+ years of B2B account management experience (agency strongly preferred)Bachelor’s degree in marketing, communications, business, or a related fieldProven understanding of revenue-focused demand generation programs, B2B buyer journeys and long sales cyclesFamiliarity with marketing operations concepts (lead scoring, campaign operations, lead source attribution) and the ability to coordinate execution across MOps and RevOps teams.Experience with project management and analytics toolsExcellent communication and presentation skills, with the ability to bring forward strategic value and simplify complex ideasComfortable managing multiple initiatives, timelines, and stakeholders at onceCuriosity and adaptability around emerging tools and AI-driven workflowsHow to ApplyIf you’re a B2B marketer who knows how to turn campaigns into pipeline, and pipeline into revenue, we’d love to hear from you. 📩 Please send your resume to Easy applies will not be considered
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