Marketing Coordinator

Job Summary: The Marketing Coordinator supports the planning, execution, and analysis of marketing campaigns, helping to enhance brand awareness, drive customer engagement, and support new home sales. The role involves managing marketing materials, coordinating events, assisting with digital marketing efforts, and ensuring consistent messaging across channels. Key Responsibilities: Campaign Support & Coordination: Assist in the development, implementation, and tracking of marketing campaigns (digital, print, events, etc.). Coordinate with cross-functional teams (design, construction, sales) to ensure timely execution of marketing initiatives. Track and report on campaign performance, providing insights for optimization. Content Creation & Management: Help create engaging content for marketing channels including websites, social media, email newsletters, and blogs. Maintain and update marketing materials (brochures, presentations, flyers) ensuring brand consistency. Proofread and edit content to ensure accuracy, clarity, and alignment with brand voice. Digital Marketing: Assist in managing the company's social media accounts by scheduling posts, interacting with followers, and tracking performance. Coordinate email marketing campaigns, including list management, content creation, and reporting. Support SEO and SEM efforts to enhance online visibility and engagement. Event Planning & Coordination: Help plan and execute marketing events such as sales promotions and new community launches. Coordinate logistics, promotional materials, and communication related to events. Support post-event follow-ups, including surveys, feedback, and lead nurturing. Market Research & Analysis: Conduct market research to understand customer preferences, trends, and competitor activities. Analyze marketing data to generate insights and provide recommendations for future campaigns. Maintain databases of customer or lead information, segmenting audiences for targeted marketing efforts. Administrative Support: Organize marketing files, schedules, and documentation. Coordinate marketing budgets and assist in tracking expenditures. Provide administrative support for the marketing team as needed. Qualifications: Education: Bachelor’s or Associate's degree in Marketing, Communications, or Business preferred. High School diploma or GED required. Experience: 1-3 years of experience in marketing, advertising, or related fields preferred. Strong written and verbal communication skills. Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) Familiarity with social media platforms and digital marketing strategies. Ability to manage multiple tasks and projects simultaneously in a fast-paced environment. Strong attention to detail and organizational skills. Personal Attributes: Creative thinker with a passion for marketing and branding. Strong teamwork and interpersonal skills. Ability to adapt quickly to changing priorities and deadlines. Enthusiastic and proactive attitude. Job Type: Full-time Pay: $50,000.00 - $65,000.00 per year Benefits: 401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance Experience: Marketing: 1 year (Required) Ability to Commute: Boynton Beach, FL 33473 (Required) Work Location: In person