Digital Analytics Manager (Boston)

Position: Digital Analytics ManagerDuration: 6-12 Month ContractLocation: Hybrid onsite 3/days in Boston, MAWe are seeking a Digital Analytics Manager to join our Insights & Analytics team for a high-impact 6-12 month engagement. You'll drive analytical insights across our digital ecosystem—website, email, and media channels—while ensuring the measurement infrastructure that powers those insights runs smoothly.This role blends strategic analytics (deep dives, performance analysis, bespoke projects) with operational excellence (tagging governance, data quality, vendor management). You'll be equally comfortable presenting campaign performance insights and troubleshooting why a data feed isn't mapping correctly.Ideal for someone who wants pharmaceutical industry experience while working on meaningful analytics that inform marketing strategy.What You'll DoAnalytics & Insights (60% of role):Lead analytics projects - conduct website performance deep dives, email stream analysis, and channel-specific investigations that uncover actionable insightsAnswer the hard questions - provide ad-hoc analysis on digital performance, diagnose trends, and translate data into business recommendationsDrive bespoke analytics initiatives - design and execute custom analyses that support marketing decision-making across web, email, and digital mediaMaintain dashboards - ensure Google Analytics and Looker Studio reporting delivers the metrics stakeholders needMeasurement Operations (40% of role):Manage tagging operations vendor - oversee implementation to ensure data is captured accurately, stored according to our measurement strategy, and flows correctly into Google AnalyticsOwn data quality - validate that website tagging, email tracking, and third-party media feeds are clean, complete, and analytics-readyMaintain measurement infrastructure - ensure tagging frameworks align with cross-brand objectives and evolving analytics needsPartner with Privacy/Legal - keep data collection and reporting compliant with regulatory requirementsWhat Success Looks LikeAnalytics Impact:Delivered 3-5 high-value insights projects (e.g., "why did website conversion drop 15%?" or "which email streams drive the most engagement?")Enabled faster decision-making through reliable ad-hoc analysis and reportingOperations Excellence:Reduced data quality issues and troubleshooting time through proactive vendor managementImplemented scalable tagging processes that make future analytics easierWhat You BringRequired:5+ years in digital marketing analytics - you've done the work: built analyses, answered business questions, and presented insightsStrong analytics chops - comfortable with website deep dives, funnel analysis, segmentation, and performance diagnosticsWeb analytics platform expertise - hands-on experience with Google Analytics (GA4 preferred) or Adobe Analytics—both reporting AND configurationOperations fluency - you understand tagging, taxonomy, data feeds, and can manage vendors who implement themStakeholder collaboration - you've worked across marketing, analytics, agencies, and technical teamsDetail orientation with strategic mindset - you catch data quality issues AND see the bigger analytical picturePreferred:Pharmaceutical or healthcare industry backgroundLooker Studio, PowerBI or similar BI tools experienceSQL querying skills and/or experience with cloud data platforms (Snowflake, BigQuery)Understanding of consent management and privacy complianceEducation: Bachelor's degree requiredThe Right FitYou're ideal for this role if you:✓ Get energized by answering "why" questions with data✓ Don't mind rolling up your sleeves on tagging specs when needed✓ See operations work as enabling better analytics, not busywork✓ Thrive in environments where you own end-to-end (question → data → insight)✓ Want pharmaceutical analytics experience on your resumeYou're probably not the right fit if you:✗ Only want pure strategy work (no execution)✗ Prefer to stay in dashboards (some vendor management required)✗ Get frustrated when data isn't perfect (you'll be the one fixing it)Why This Role?Professional Growth:Gain pharmaceutical/healthcare analytics experience with a leading biotech companyOwn high-visibility projects that directly inform marketing strategyBuild both analytical depth and operational breadthWork Environment:Collaborative culture - work with talented analytics, marketing, and agency partnersMeaningful impact - your insights help communicate how the client's medicines improve livesPotential for extension - strong performers considered for longer engagement or future opportunitiesThe Reality:This is a true hybrid role - some days you're presenting insights, others you're reviewing tagging specsYou'll work with vendors and agencies - ability to manage external partners matters6-12 month contract with clear deliverables and scope