Live Commerce Producer

Description: Location: Salt Lake City, Utah About Cariloha Cariloha is an omni-channel brand specializing in luxuriously soft, sustainable bedding, bath, and apparel made from eco-friendly bamboo viscose. Rooted in comfort and conscious living, Cariloha blends Caribbean style with the spirit of Aloha to deliver elevated, everyday essentials. With over 70 stores across 16 countries, Cariloha continues to expand its global footprint while maintaining a commitment to quality, innovation, and sustainability. As a Certified B Corporation, we meet the highest standards of verified performance, accountability, and transparency across environmental and social impact. We’re looking for team members who are excited to help build a modern, high-growth brand at the intersection of content, commerce, and culture. Role Overview This is not a traditional producer role. We’re looking for a high-energy, on-camera operator who can both host and scale a best-in-class live commerce program. This role sits at the center of content, conversion, and creator commerce. You will: Go live frequently (often daily) and drive real-time revenue  Build and manage a network of live-selling creators and agencies  Develop repeatable live formats that consistently convert  Turn live content into a scalable growth engine across TikTok Shop and emerging platforms  This role is part of the broader Social Commerce team and will also contribute to content creation, campaigns, and brand activations. You should be equally comfortable on camera, behind the scenes, and in the field at events or shoots. What You’ll Own 1. Live Commerce Revenue Engine Own and scale TikTok Shop Live as a meaningful and growing revenue channel  Host live sessions regularly (daily/weekly cadence) with a focus on conversion and sales  Develop high-performing live formats (product storytelling, bundles, routines, drops, urgency tactics)  Drive revenue through compelling storytelling, offers, and real-time audience engagement   2. On-Camera Hosting & Selling Serve as a primary or backup live host  Confidently engage audiences with strong presence, clarity, and energy  Capture attention in the first few seconds and maintain retention over longer sessions  Clearly communicate product value and create urgency that drives purchasing behavior  Act as a face of Cariloha’s live commerce presence  3. Creator Live Network & Agency Partnerships Build and scale a network of creators and agencies who can go live on behalf of the brand  Recruit, onboard, and train live-selling creators  Provide scripts, product education, and performance feedback  Expand beyond owned channels into a distributed live commerce ecosystem  4. Live Content & Video Production Create and direct high-performing short-form videos that support live selling and product discovery  Repurpose live content into TikTok posts, ads, and product videos  Collaborate with creators to generate high-quality, conversion-driven UGC  Ensure strong execution across lighting, audio, framing, and storytelling  5. Show Production & Execution Own end-to-end live production:  Run-of-show  Product sequencing  Promotions and timing  Ensure every live is structured, engaging, and optimized for conversion  Manage technical setup and troubleshoot issues to ensure seamless execution  6. Performance & Optimization Track and optimize key metrics:  GMV  Conversion rate  Average order value  Viewer retention  Identify winning formats and scale them  Continuously test hooks, timing, offers, and talent  Build a repeatable playbook for high-performing live sessions  7. Social Commerce Content & Event Support Act as a core contributor to the Social Commerce team beyond live sessions  Create and appear in short-form content (TikTok, Reels, Shorts) to support campaigns and product launches  Collaborate with creators and internal teams to produce engaging, conversion-focused content  Support campaign shoots, creator days, and brand activations as:  On-camera talent  Live host  Or producer behind the scenes  Assist with IRL events, pop-ups, and partnership moments, ensuring content is captured and optimized for social and paid      use  8. Cross-Functional Collaboration Partner closely with:  Creator & Brand Partnerships  Paid Media  Creative  E-commerce  Integrate live commerce into product launches, campaigns, and seasonal moments  Ensure alignment between live content, paid media, and broader marketing initiatives  Success in This Role Looks Like Live commerce becomes a consistent, scalable revenue channel  Strong pipeline of high-converting live sessions and creators  Repeatable formats that drive predictable GMV growth  A growing creator-led live network beyond owned channels  High-performing content that extends into paid and organic channels  Requirements: Who You Are 2-4+ years of experience in live commerce, TikTok Shop, social commerce, or content production  Proven ability to drive revenue through live or video-based selling  Comfortable, engaging, and confident on camera for extended periods  Deep understanding of:  TikTok and short-form video platforms  Live selling psychology  Consumer behavior in social commerce  Experience recruiting or managing creators or live hosts  Strong instincts for what converts vs. what simply looks good  Hands-on experience with:  Filming (mobile or camera)  Lighting and audio setup  Editing tools (CapCut, Adobe Creative Suite, etc.)  Comfortable flexing between live selling, content creation, and event-based production  Highly organized, scrappy, and execution-focused  Available to travel 30-40% of the time Bonus Points Experience scaling TikTok Shop with direct GMV ownership  Background in live selling, QVC-style retail, or direct response marketing  Existing network of live-selling creators or agencies  Experience running high-frequency live schedules (daily or near-daily) Compensation & Benefits Medical, dental, vision, and life insurance  401(k) with company match  Paid time off (PTO)  Flexible work schedule and telecommuting opportunities  Gym membership options  Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards  Generous employee product discounts and annual product giveaways  Company events, catered meals, and a fully stocked kitchen  Annual one-on-one financial consulting PI6d1a070286c8-31181-40402632