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VP & General Manager,
Walnut Creek, CAMarch 20th, 2026
We are looking for a VP & General Manager to lead our UsedCars.com Marketplace Brand. In this role, you are the owner of the P&L, the product roadmap, and the go-to-market strategy. You will lead a cross-functional team to deliver accelerated growth while refining the end-to-end user journey. The ideal candidate has deep roots in the used car digital marketing landscape and the "operational grit" required to scale a marketplace. You will build trust and momentum with automotive dealers, inspire internal teams, and drive the operational rigor necessary to scale the brand. This position is 100% in-person at our office in Walnut Creek, CA.What you will do:Strategic Growth of Enterprise P&LScale the Business: Own the full P&L and strategic roadmap.Drive Operational Excellence: Establish the executive cadence, KPIs, and accountability structures necessary to turn growth targets into repeatable, scalable results.Optimize Marketplace Economics: Balance short-term revenue gains with long-term marketplace health, focusing on lead quality and dealer ROI.Cross-Functional OrchestrationUnified Execution: Synchronize Marketing, Sales, Product, and Ops to ensure the entire business unit operates as a high-velocity, cohesive machine.Eliminate Friction: Identify and remove organizational or technical bottlenecks that hinder dealer adoption and consumer conversion.Lifecycle Management: Translate growth targets into actionable plans across the entire funnel-from demand generation and dealer acquisition to onboarding and retention.Revenue Model & Market ExpansionLead Performance Innovation: Drive the expansion of our "Cost-Per-Vehicle-Sold" model, navigating complex state-by-state regulations with creative subscription-based alternatives.Executive Ambassadorship: Represent UsedCars.com as a thought leader at industry forums (e.g. NADA, Digital Dealer) to build brand authority and trust.Compliance & Governance: Partner with Legal and Finance to ensure all dealer contracts and revenue models are executed with integrity and accuracy.Strategic Sales & Relationship CapitalExecutive Closer: Act as the high-level closer in support of major enterprise dealer group relationships, leveraging your existing network to accelerate platform adoption.Strategic Leverage: Build and maintain deep-rooted relationships with large auto groups to create "network effects" that solidify our market position.Team Leadership & Cultural CatalystTalent Alchemy: Recruit, mentor, and retain a high-performing team, fostering a culture defined by radical ownership, urgency, and continuous improvement.Inspirational Leadership: Translate corporate objectives into an inspiring mission that motivates cross-functional teams to exceed their benchmarks.Who you are & what makes you qualified:Experience: 10+ years of senior leadership in high-growth B2C or two-sided marketplaces.Domain Expertise: Deep roots in the automotive digital landscape with established dealer group relationships.Financial Acumen: Proven track record of owning a P&L and driving exponential revenue growth.The "GM" Mindset: A rare mix of analytical rigor (data-driven) and entrepreneurial execution bias (action-oriented).Strong communication, cross-functional collaboration, and strategic thinking skills.Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.Compensation Range: $180,000 - $220,000