Email Marketing Specialist

Position OverviewThe Email Marketing Specialist utilizes subject matter expertise to drive the operational engine and strategic execution of email campaigns for the Marketing Department. This position owns the technical construction and optimization of email workstreams and automated journeys, partnering strategically with the CRM & Email Customer Journey Marketing Specialist to leverage insights and refine multi-channel strategies that drive customer engagement, adoption, and retention.LocationAustin, Texas Corporate OfficeApplicants must be authorized to work in the United States without the need for employer-sponsored visa support now or in the future.About UsAustin, Texas-based Keller Williams Realty, LLC is the world's largest real estate franchise by agent count with a global network of offices and affiliated agents. The franchise is No. 1 in units and sales volume in the U.S. Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. If you're ready to join an award-winning team that champions bold innovation, puts people and service at the heart of business, and empowers you to make a real impact, then Keller Williams is where you belong.Our latest recognition:2026 & 2025 Best Places to Work (Glassdoor)2026 & 2025 Best Place for Working Parents® (Best Place for Working Parents®)2025 America's Most Admired Workplaces (Newsweek)2025 Top Franchises for Women (Franchise Business Review)2025 Best-Led Companies (Glassdoor)ResponsibilitiesOperationsDrives day-to-day operations for email marketing within HubSpot, ensuring all campaigns are deployed accurately and in accordance with established strategiesCo-manages the email send calendar to ensure consistency in cadence, strategic audience segmentation, and list healthExecutes content strategies by authoring high-conversion email copy tailored to ensure all messaging aligns with brand standards and drives specific business KPIsOversees the HubSpot template library, including the maintenance of email templates and functional modules to support scaled outputOwns the creation and refinement of visual assets (Canva) to support the specific creative and visual requirements of email campaignsOwns the troubleshooting and resolution of urgent email campaign issues, utilizing critical thinking to implement real-time corrections and mitigation strategies for technical errorsEvaluates and maintains technical guidelines and process documentation to ensure operational consistency and compliance with industry standardsOptimizationDevelops and executes a comprehensive testing roadmap (subject lines, CTA, layout) to continuously improve conversions, providing data-driven recommendations to refine the overarching email strategyApplies in-depth knowledge and technical guidance by analyzing and interpreting email performance data to provide actionable insights and present recommendations to leadership for growthApplies specialized knowledge to lead a rigorous Quality Assurance (QA) process, evaluating build accuracy, personalization tags, and rendering across a variety of email service providersEvaluates industry developments and technical trends to recommend optimization strategies for the email ecosystem and deliverability healthOtherProvides guidance on cross-functional projects where specialized email marketing expertise is required to achieve business objectivesQualificationsMinimum RequirementsBachelor's degree. Four (4) years of relevant education and work experience may be substituted for degreeMinimum of three (3) years of specialized experience in email marketing or digital content productionProficiency in HubSpot, or similar email marketing toolsProficiency in email marketing fundamentals (deliverability, list health, compliance, testing, reporting)Proficiency in project management, stakeholder communication, and cross-functional collaboration skillsPolished and professional demeanorWell-versed in industry developments, techniques, and trendsPreferred RequirementsHTML/CSS familiarityHubSpot certificationAsana familiarity