Sales and Marketing Director

Charter Senior Living of Annapolis - Sales & Marketing Director – Senior Living Charter Senior Living of Annapolis – Annapolis, MDSalary: $80,000 – $85,000/year + Bonus PotentialFull-Time Leadership RoleDrive Occupancy. Build Relationships. Make an Impact. Charter Senior Living of Annapolis is seeking a results-driven, relationship-focused Sales & Marketing Director to lead occupancy growth and community outreach efforts.This is a high-impact leadership role for a sales professional who thrives in a fast-paced environment, understands consultative selling, and is passionate about helping families navigate important life decisions.Senior living sales is not transactional — it's about trust, empathy, and guiding families to the right solution .Why Join Charter Senior Living Our mission is simple: To Enhance the Human Spirit — for both our residents and our employees.We offer a supportive, high-performance culture where strong results are recognized, and career growth is real.Our Core Values Serve with HeartServe with PurposeServe with CourageHave Fun While ServingWhat We Offer $80,000 – $85,000/year + performance-based bonusFree medical insurance plan availableMedical, Dental, Vision, and supplemental benefitsPaid Time Off, Holidays, and TrainingZayZoon – access your pay when you need itPerfect attendance bonus (up to $100/month)Employee referral bonusCareer growth and advancement opportunitiesStable leadership and strong operational supportWhat You'll Do (Key Responsibilities) Sales & Occupancy Growth Own and drive occupancy and census growthConvert inquiries into tours, and tours into move-insConduct high-impact community tours that build trust and close effectivelyMaintain consistent, structured follow-up with prospects and familiesAchieve and exceed monthly move-in and occupancy goalsLead Management & CRM Execution Manage all leads through the CRM system (Apploi or equivalent)Ensure timely follow-up and accurate documentationTrack performance metrics and maintain strong conversion ratiosMaintain pipeline discipline from first inquiry through move-inCommunity Outreach & Marketing Build and maintain referral relationships (hospitals, rehab centers, physicians, local partners)Plan and execute events, tours, and outreach initiativesRepresent the community professionally within the local Annapolis marketCustomer Experience Guide families through the decision-making process with empathy and professionalismDeliver a seamless experience from first contact through move-inPartner closely with the Executive Director and operations team to ensure successful transitionsWhat We're Looking For Proven sales experience (senior living, healthcare, or hospitality strongly preferred)Track record of meeting or exceeding sales targetsStrong closing skills and relationship-building abilityExperience with CRM systems and structured lead follow-upExcellent communication, organization, and time management skillsHighly motivated, results-driven, and professionalPassion for working with seniors and their familiesWhy This Role Stands Out This is more than a sales role — it's an opportunity to drive meaningful outcomes while achieving measurable results .You will directly impact:Community growth and successFamily decision-making during critical life transitionsThe overall experience of future residentsWhat Our Associates Say "It truly feels like a family at Charter.""The residents are an extension of my family now.""Charter truly lives their mission and puts people first.""The residents enhance my spirit just as much as I enhance theirs."Apply Today If you are a motivated sales professional ready to grow your career in a purpose-driven, performance-oriented environment , we encourage you to apply.Qualified candidates will be contacted promptly.