Conversion Rate Optimization (CRO) Specialist / Growth Optimization

Technical B2B SaaS - Contract / FractionalRemote | 20-30 hours per weekRole ClassificationRole Type: Hands-on CRO / Growth OptimizationEmployment Type: Contract / FractionalDomain: Technical B2B SaaS / Developer ToolsPrimary Goal: Increase visitor free trial conversion rateAudience: DevOps, SRE, Network Administrators, QA Engineers, Software DevelopersNot a Fit For: SEO-only, content-only, brand-only, or people-management rolesOverviewWe are seeking a hands-on Conversion Rate Optimization (CRO) Specialist to own and improve conversion performance across our publicly facing B2B SaaS marketing website.Our product is evaluated by highly technical users--DevOps engineers, SREs, network admins, QA engineers, and software developers. This role requires strong technical literacy and the ability to communicate clearly and credibly with engineering-driven audiences.This is not a strategy-only or managerial role. You will personally analyze user behavior, design improvements, adjust copy and layouts, implement changes, and iterate based on results.What You'll DoAnalyze user behavior across core marketing pages (homepage, product pages, pricing, free trial signup)Identify friction points and conversion drop-offs using quantitative and qualitative dataTranslate technical product capabilities into clear, conversion-focused messaging for engineering audiencesDesign and implement CRO improvements including:Page layouts and visual hierarchyHeadlines, value propositions, and calls-to-actionNavigation and user flow logicCreate and run A/B tests where appropriate; apply best-practice improvements where testing is unnecessaryMake direct changes in CMS and landing pagesCollaborate with internal stakeholders when changes require review or coordinationTrack results and continuously iterate to improve conversion ratesSuccess MetricsMeasurable improvement in visitor free trial conversion rateReduced friction for technical users evaluating the productClear, credible messaging that resonates with DevOps and engineering audiencesConsistent delivery of conversion improvements, not just recommendationsRequired Experience3-6 years of hands-on CRO, growth optimization, or UX optimization experienceProven experience optimizing B2B SaaS marketing websitesStrong balance of:UX and conversion-focused designConversion copywritingBehavioral analytics and funnel analysisStrong technical literacy:Comfortable with technical terminologyUnderstands how engineers evaluate toolsAble to work with technical products without oversimplificationComfortable owning execution and outcomesTools & Technical SkillsYou Should Be Comfortable With Most Of The FollowingAnalytics & BehaviorGA4, funnel analysisHeatmaps, session recordings (Hotjar, FullStory, Microsoft Clarity)ExperimentationA/B testing tools (VWO, Optimizely, or equivalent)Design & ExecutionFigma or similar design toolsCMS platforms (WordPress, Webflow, or similar)Core SkillsCRO & GrowthConversion rate optimizationFunnel analysisUX optimization for technical buyersA/B testing and experimentationTechnical UnderstandingFamiliarity with DevOps, SRE, QA, and developer workflowsExperience marketing technical SaaS, infrastructure tools, APIs, or monitoring platformsComfortable reviewing technical documentationExecutionHands-on implementationIndependent problem solvingData-driven decision makingWorking StyleExecution-first, not strategy-onlyIndependent and proactiveData-driven but pragmaticComfortable working with minimal engineering involvementStrong opinions backed by evidence and user behaviorEngagement DetailsContract / fractional role (20-30 hours per week)Fully remoteFlexible scheduleOutcome-focusedNice to HaveBackground in DevOps, QA, SRE, or software engineering (formal or informal)Experience with monitoring, observability, infrastructure, or developer toolsExperience optimizing free-trial conversion for technical SaaS productsImportant NoteIf your background is primarily SEO, content marketing, brand design, or people management, this role is not a good fit. We are looking for a hands-on CRO practitioner who actively ships improvements and owns conversion outcomes.