Marketing Associate

About W AgencyW Agency is the in-house marketing department for The Wasatch Group, a diversified company with a national footprint spanning multifamily, real estate development, master-planned communities, commercial real estate, lifestyle ventures, venture capital, manufacturing, healthcare, energy and philanthropic initiatives.We operate as a full-service strategic marketing team—driving performance, brand equity, and innovation across a dynamic portfolio of companies. Our work spans digital campaigns, AI-driven marketing automation, content creation, brand strategy, and cross-functional collaboration across development, capital, management, and venture platforms.We move fast. We think strategically. We execute with precision.Position OverviewThe Marketing Coordinator plays a critical role in supporting and executing integrated marketing initiatives across multiple Wasatch entities. This is a hands-on, high-visibility role for a driven, creative, and proactive marketing professional with 2–5 years of relevant experience.This individual will coordinate marketing campaigns, develop compelling content, manage email marketing initiatives, social media management, support AI-driven marketing tools, and ensure consistent brand execution across digital and physical platforms.The ideal candidate thrives in a collaborative environment, communicates effectively with internal and external stakeholders, and brings both creative energy and operational discipline to their work.Key ResponsibilitiesCampaign Development & ExecutionSupport the planning, coordination, and execution of multi-channel marketing campaignsAssist in campaign tracking, reporting, and optimizationCoordinate timelines, deliverables, and internal approvalsEnsure brand consistency across all platforms and propertiesEmail Marketing & AutomationDevelop and execute email campaigns across multiple audiencesSegment audiences and support CRM-based targeting strategiesAnalyze performance metrics (open rate, CTR, conversions) and recommend improvementsSupport automation workflows and lifecycle marketing initiativesAI & Marketing TechnologyAssist in the implementation and optimization of AI-driven marketing toolsSupport data analysis and marketing performance dashboardsContribute to process improvements that increase efficiency and scalabilityStay current on emerging AI and marketing automation trendsContent Development (Creative + Copy)Write compelling marketing copy for digital campaigns, websites, social media, and print materialsSupport creative asset development in collaboration with designers and vendorsAssist with video, social, and storytelling content initiativesMaintain brand voice consistency across all Wasatch platformsCross-Functional CollaborationWork closely with internal teams across Development, Capital, Management, Venture, and ManufacturingCommunicate clearly and professionally in meetings and digital platformsCoordinate with property teams and leadership to ensure marketing alignmentProactively identify opportunities to improve marketing performance and communicationQualifications2–5 years of relevant marketing experienceExperience with email marketing platforms and CRM systemsWorking knowledge of AI tools and marketing automation platformsStrong copywriting skills with attention to tone and brand voiceFamiliarity with digital marketing metrics and reportingCreative experience in branding Who Will Be Successful in This RoleThe ideal candidate is:Driven – Takes ownership and pushes projects forwardCreative – Brings fresh ideas and strong storytelling instinctsProactive – Anticipates needs and solves problems before being askedCollaborative – Works well across teams and values shared successDetail-Oriented – Executes with precision and consistencyAdaptable – Thrives in a fast-paced, multi-brand environmentProfessional Communicator – Comfortable presenting ideas and interacting with internal stakeholdersThis is not an entry-level coordination role. It is a growth-track position for someone who wants exposure to strategic marketing, innovation, AI integration, and high-impact brand development.What You’ll GainExposure to a diverse and nationally recognized portfolioExperience working across multiple industries and verticalsOpportunity to work in a highly innovative, AI-forward marketing environmentProfessional growth within a collaborative and high-performing teamDirect interaction with leadership and decision-makers